Introduction to Demandbase:
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
About the Role
We’re looking for a Customer Marketing Manager to support the strategy, management and optimization of lifecycle and product-driven campaigns across the customer journey. This role is ideal for a hands-on marketer who thrives in building, launching, and iterating on multi-channel campaigns that drive engagement, retention, and expansion.
You’ll play a critical role in operationalizing programs—from onboarding and renewal journeys to targeted product adoption and upsell campaigns—working closely with cross-functional partners across marketing, customer success, and sales.
Responsibilities
Own customer marketing programs and campaigns with an 1:1 / 1: Few / 1: Many ABM approach.
Build and launch 1: Many scaled lifecycle campaigns (e.g., welcome, onboarding, renewal, re-engagement) to drive customer activation and retention
Manage and execute 1: Few targeted product and expansion campaigns to increase feature adoption and identify upsell opportunities
Support the 1:1 campaigns aligning with key account plans created by the account team
Manage campaign setup end-to-end in marketing automation platforms (email, audiences, workflows, QA, and deployment)
Partner with stakeholders (CS, Product Marketing, Sales, SDRs) to translate business goals into scalable campaign programs and measurable outcomes
Optimize campaigns through testing (A/B, segmentation, messaging) and performance analysis
Maintain campaign documentation, workflows, and processes to ensure consistency and scalability
Monitor campaign performance and report on key metrics (engagement, conversion, pipeline influence)
Qualifications
4–6 years of experience in campaign marketing, lifecycle marketing, or marketing operations, B2B SaaS experience highly preferred.
Hands-on experience building and executing campaigns in marketing automation platforms (e.g., Marketo, Pendo, Sendoso direct experience will be a plus)
Strong understanding of customer lifecycle marketing,segmentation and ABM strategies
Experience partnering cross-functionally with marketing, sales, and customer success teams
Detail-oriented with strong QA and project management skills
Analytical mindset with the ability to interpret campaign performance and recommend improvements
Benefits
Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.
Our Commitment to Diversity, Equity, and Inclusion at Demandbase
At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.
Unsolicited Submissions
At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.
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