Head of Marketing, Industries (B2B)

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

As the Head of Marketing for the Industries business, you will define the marketing strategy and plan to support the business’ strategic growth initiatives. This is a high-visibility, cross-functional leadership role where you will transform market opportunities into tangible, closed-won outcomes. You will act as the primary marketing partner to the General Managers and Senior Leaders, you will lead product marketing efforts to define value propositions and points of differentiation by market segment while maximizing the outcomes and success of lead gen campaigns. You will orchestrate a unified, data-driven marketing ecosystem that optimizes the entire client lifecycle.

You Will:

• Lead a centralized direct marketing organization for the Industries’ product suite: Enterprise News, Factiva, Newswires, and New Products

• Act as a key partner to the GM and Business Leaders to ensure marketing activities and resources support the business’ strategic initiatives and are optimized for effectiveness

• Define the marketing strategy, roles, and resources needed to support Industries’ growth and target areas of opportunity as the Industries’ product suite evolves. Leverage customer feedback and market research to inform and prioritize plans

• In collaboration with business, product, and sales leaders, define value propositions for product offerings for different markets and end users; enable your team to create case studies, testimonials, competitive battle cards, and other sales support tools.

• Coordinate and prioritize marketing initiatives by client types and market segments to achieve sales and retention targets while staying within budget 

• Collaborate with different teams within the central marketing organization to execute and optimize paid media, online presence, and event-related activities for target market segments

• Align closely with respective Sales leaders and organizations to optimize quality, pipeline velocity, and closed-won outcomes

• Track and measure lifecycle impact of leads through to closed won/lost opportunities to improve quality of leads delivered to sales and maximize ROI. Establish a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and optimize resource allocation

• Manage and coordinate online presence and positioning for different products and different market segments to maximize awareness

• Lead exploration and testing of different channels for promoting awareness and engaging customers, such as industry-specific events, advertising, and client dinners

• Collaborate with other marketing leaders and teams of B2B products within Dow Jones to share learnings

You Have:

• At least 15 years of B2B marketing experience in fast-paced environment, ideally within financial information services, or media/publishing 

• Extensive experience working with Sales organizations in leading product and account-based marketing activities and lead generation campaigns that shorten sales cycles and increase conversion rates

• Deep understanding of the full marketing mix (paid media, events, digital/online presence, branding) and the ability to prioritize these levers based on ROI

• Experience working in, or leading, a centralized marketing model where you must influence teams without direct line authority

• Strong background in managing significant marketing budgets with a focus on high-impact resource allocation and cost-efficiency

• Ability to act as a trusted advisor to GMs and Business Leaders. You can clearly articulate strategy, justify marketing investments, and manage complex conversations

• The willingness to work on-site in our midtown Manhattan office 3 days each week

Our Benefits

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area:

Dow Jones - Industries

Job Category:

Marketing & Product Management