Senior Director of Live Events | NRG Park

LEGENDS GLOBAL

Legends Global, the leader in privately managed public assembly facilities, has an excellent and immediate opening for a Senior Director of Live Events at NRG Park in Houston, Texas.  NRG Park is in the fast lane for opportunity and excitement.  We are a one of a kind premier sports and entertainment complex with four major venues within one giant park.  NRG Center (one million+ sq. ft. Convention Center), NRG Stadium (home of the Houston Texans and The Houston Livestock Show & Rodeo), NRG Astrodome (“The” Astrodome), and NRG Arena. 

THE ROLE

This role serves as the primary booker and strategic representative of the property for live events which may include concerts, festivals, touring events, and live entertainment partnerships. Reporting to the General Manager, the Senior Director of Live Events is responsible for driving live event business, maximizing event bookings, primarily NRG Arena and NRG Stadium, and developing long-term promoter partnerships on behalf of Legends Global. Assists to facilitate optimum event efficiency, maximizing profits and provide exceptional customer service by performing the following duties individually or with coordination of other department heads.  Acts as liaison between the facility and clients, negotiating contracts and ensuring all clients’ requirements are met and facility rules, regulations and policies are adhered to.

ESSENTIAL DUTIES & RESPONSIBLITIES

• Serve as the primary booker and ambassador for NRG Park in securing live entertainment events, tours, and festivals, primarily NRG Arena and NRG Stadium
• Develop and maintain strong relationships with promoters, agents, touring representatives, and entertainment partners to encourage repeat business at NRG Park.
• Lead deal negotiations for live events, including financial terms, contracts, and long-term booking strategies.
• Collaborate with the General Manager to establish live event sales strategies, revenue targets, and market positioning.
• Work closely with Legends Global sponsorship and sales teams to align live event bookings with brand partnerships and activation opportunities.
• Ensure sponsor inventory and contractual deliverables are incorporated into event agreements and communicated to internal teams.
• Analyze market trends, touring patterns, and competitive venues to position NRG Park as a premier live entertainment destination.
• Maintain ongoing relationships with clients post-event to drive repeat business and long-term partnerships.
• Partner with internal departments such as Box Office, Marketing and Event Operations to ensure a smooth handoff once events are contracted.
• Represent Legends Global and NRG Park at industry conferences, site visits, and networking events.
• Implement facility policies and goals in accordance with the management contract, client’s objectives, and corporate policy.
• Meet with department heads to review activity, operating, and sales reports.  Determine changes to the programs and/or operations and oversee implementation with the department heads.
• Assist in the development of long-range plans and program objectives in accordance with the management contract and corporate policy.
• Implement procedures within the departments to establish and maintain customer service standards that are designed to ensure a positive and professional image and generate repeat business.
• Review all client and guest surveys and address any challenges or changes that need to be made related to client and guest experience.
• Collaborate with Premium Sales department to analyze market trends for Suites within NRG Stadium to ensure maximum event profit and event budget goals are met.  
• Establish and maintain contact with booking agents, professional managers, promoters and others within the industry to encourage continual and regular use of the facility.
• Prepare facility information related to any RFPs for special events.
• Execute and ensure stadium policies and practices comply with NFL Best Practices.
• Report on event and facility updates as needed at Board meetings.
• May perform other duties as assigned.

SUPERVISORY RESPONSIBILITIES      

• Carries out supervisory responsibilities in accordance with Legends Global’s policies and applicable laws.
• Ability to deal effectively with human resource and personnel problems; to deal constructively with conflict; to motivate, provide counsel and execute applicable solutions.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Demonstrated knowledge of the principles and practices used in the successful management of entertainment or convention facilities of a similar description.
• Considerable knowledge of event solicitation and presentation, public relations, advertising and media relations and event planning.
• Proven track record of booking and selling large-scale live entertainment events.
• Demonstrated experience negotiating complex contracts and revenue agreements.
• Strong understanding of sponsorship sales, brand partnerships, and integrated activations.
• Self-motivated, results-driven, and comfortable operating in a revenue-focused environment.
• Strong orientation towards hospitality/ guest experience for the meeting, convention and entertainment industry.
• Possess skills and experience in contract negotiation, business law, labor relations, purchasing procedures, safety protocols and supervising personnel.
• Engage in much decision making that is generally governed by procedure and guided by policy.
• Demonstrate knowledge in the practices and terminology of public relations programs, advertising, marketing and sales.
• Plan, coordinate and direct varied and complex administrative operations.
• Respond to emergency situations in a prompt and decisive manner during crisis situations and act as a decision maker for the facility.
• Follow oral and written instructions and communicate effectively with others in both oral and written form.
• Organize and prioritize work to meet deadlines. 
• Maintain an effective working relationship with clients, employees, exhibitors, patrons and others encountered in the course of employment.
• Remain flexible and adjust to situations as they occur.
• Must be available to work extended and/or irregular hours that may vary due to events, including evenings, weekends, and holidays, as needed.

EDUCATION AND EXPERIENCE     

• Bachelor's Degree in Business, Marketing, Sports & Entertainment Management, or a related field required or an equivalent combination of education and experience in a facility of similar size and description.
• Experience in contract negotiation, business law, labor relations, purchasing procedures, and supervising personnel.
• 5+ years’ experience in live event sales, booking, venue sales, or entertainment partnerships in an executive role.

SKILLS AND ABILITIES  

• Excellent communication and interpersonal skills and organizational ability.
• The ability to work with and maintain highly confidential information is required.
• The ability to work effectively and simultaneously with a broad variety of vested interest groups to foster a cooperative environment.
• Ability to anticipate problems and implement immediate corrective action.
• An ability to perform effectively under pressure, meeting the demands and timetables of the entertainment industry.
• Ability to facilitate sales of live events at a facility of same size and type.
• Ability to work a flexible schedule, including nights, weekends, and travel as required
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
• Knowledge of other software programs such as AutoCAD, booking software, CMMS and incident management software.
• Be licensed to operate a motor vehicle in the United States.
• Some travel is required.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site NRG Stadium Houston, TX

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events. Ability to attend live events, meetings, and site visits across the NRG Park property.

• Ability to travel to industry events and client meetings as needed.
• Work is performed in both office and live event environments.
• Regular interaction with clients, partners, and large crowds during events.

NOTE:

The essential responsibilities of this position are described below the