What You'll Be Doing:
Develops and plans multi-touch and multi-channel marketing strategy and experience to promote supplier brands. Uses effective internal and external performance benchmarks in planning effective campaigns.
Owns Marketing investment and spending strategy against the marketing plans.
Delivers ROI through effective marketing execution against the marketing plans.
Uses marketing campaign brief development process to create very effective campaign plans, aligns business and suppliers on those plans, gets sign-off from the suppliers and then works with shared services organization to execute and marketing effectiveness organization to track the effectiveness of those dollars.
Using advanced product and technical knowledge/understanding within defined supplier and brand/product area, creates high-impact supplier marketing campaigns that drive supplier new product introductions and creation of qualified opportunities from suitable buyers.
Analyzes and articulates campaign effectiveness and metrics to supplier, partner and Arrow stakeholders including rebates and revenue as program return on investment (ROI).
Becomes the face of Arrow ECS Marketing to the supplier community. Single point of contact for all planned or unplanned campaigns. Monitor closely the progress made on the execution of the campaigns with shared services teams or any agencies working on the campaign activities.
Applies a deep understanding of Arrow's value proposition, initiatives, and programs and use these items to guide strategic marketing planning for external customers and internal stakeholders to gain market share and maximize profitability.
Manage marketing campaign budget(s). Ensure marketing plan is implemented and program is completed on time and within budget; recommend or redirect strategies as needed.
What We Are Looking For:
Typically requires a minimum of 8 years of related experience with a 4 year degree; or 6 years and an advanced degree; or equivalent experience.
Ability to work in a fast pace very demanding environment.
IBM and/or Red Hat, preferred Data/AI Platform portfolio
Proven experience designing and executing demand generation programs that drive qualified pipeline and new logo acquisition within a B2B technology environment, preferably across Data, AI, or hybrid cloud solution portfolios
Experience building multi-touch demand generation campaigns across digital and traditional channels — including email nurture, paid digital, webinars, events, content syndication, and social — aligned to buyer journey stages
Strong background in supplier/vendor co-marketing programs, including management of MDF (Market Development Funds) and supplier-funded marketing initiatives
Experience owning and managing marketing investment budgets, with demonstrated ability to deliver measurable ROI and report against key performance metrics including pipeline generation, rebates, and revenue impact
Hands-on experience with campaign brief development and the full campaign lifecycle from supplier alignment and sign-off through execution via shared services or agencies and effectiveness tracking
Work Arrangement:
Hybrid: 3 days in office/2 days work from home
What’s In It For You?
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
Medical, Dental, Vision Insurance
Comprehensive benefits: medical, dental, and RRSP matching program
Paid Time Off (including sick, holiday, vacation, etc.)
Short-Term/Long-Term Disability Insurance
Supplemental Life and AD&D Insurance available
Professional growth opportunities.
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
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