Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.
As we pursue our mission to enable anyone to turn their passion into a business and bring people together through commerce, we’re looking for a sharp, creative, and analytically-minded PR professional to join our Communications team.
As our first Senior Manager solely focused on data storytelling, you'll establish the foundation for how Whatnot uses its platform insights to shape culture, earn media coverage, and define the live shopping category. The scope is broad: from designing our research and trend report program to pitching stories that land in the outlets that matter most to our buyers, sellers, and the broader commerce conversation. This role will also be the main spokesperson for the insights, becoming Whatnot’s first Trends Expert.
And here's what makes the data especially powerful: Whatnot's buyers aren't passive consumers – they're culture carriers. The people shopping live on Whatnot are early adopters, collectors, and tastemakers who move before the mainstream catches on. Our platform data doesn't just reflect trends; it predicts them. This role is the person who sees that signal first and gets it in front of the world.
This is a high-visibility, high-impact role on our Communications team. The work you do here will directly shape how millions of people understand and talk about live shopping and Whatnot.
Data Storytelling & Trend Reports
Own the development of Whatnot's consumer research and trend report program, from concept and methodology through to media-ready packaging and launch
Use AI tooling, platform data, seller behavior, and buyer trends to surface insights that are newsworthy, culturally relevant, and category-defining
Partner closely with data, product, and category teams to identify stories hiding in the numbers and turn them into compelling narrative assets
Build a cadence of trend moments – seasonal, cultural, and category-specific – that keep Whatnot in the media conversation year-round
Build and own a recurring content franchise (blog, newsletter, or similar) that delivers original analysis on categories, seller economics, and the live commerce industry
Earned Media Execution
Shape story angles that are grounded in data and resonate with media and consumers
Identify opportunities to insert Whatnot into broader cultural and industry conversations with data-backed POVs
Develop press materials including pitch angles, backgrounders, and talking points anchored in research and insights
Official Spokesperson
Serve as an on-the-record spokesperson for Whatnot on consumer trends, category stories, and live shopping culture, representing the brand with press, on camera, and at events
Translate platform data and buyer/seller insights into sharp, quotable narratives that position Whatnot as the definitive voice on what's trending and what's next
Build and maintain credibility with journalists as a go-to expert source on consumer behavior, live commerce, and the communities that shop on Whatnot
We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our San Francisco, New York, or Los Angeles hubs.
People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.
As our Senior Manager, Data Communications, you should have 7-10+ years of experience, plus:
7-10+ years of PR, communications, or journalism experience, with a strong track record in communications and data storytelling
Demonstrated experience developing and launching data-driven reports, trend studies, or research-backed earned media programs
Strong analytical instincts: you're comfortable working with data sets and translating findings into narratives that resonate with press and consumers alike. You know what makes a compelling story and can identify newsworthy insights within data.
Excitement for AI tools across research, data analysis and day-to-day work. You don't need to be an expert, but you're curious and want to get better.
Experience working with media and editorial. Solid media relationships across consumer, lifestyle, and tech outlets, both traditional and new media are a huge plus.
Exceptional writing skills: you can turn a data point into a headline and a trend into a story. Ability to translate data into clear, culturally relevant narratives that resonate with broad audiences
Experience working in fast-paced, high-growth tech, marketplace, entertainment, or creator-driven companies
Low ego, high output: you're as comfortable doing the work as you are shaping the strategy
Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
Parental Leave
16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.
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