Vice President, Commercial Marketing, Americas BlackRock Aladdin

About this role

About BlackRock Aladdin

BlackRock Aladdin®—inclusive of the Aladdin platform, eFront®, Aladdin Wealth™, and Preqin—empowers institutional investors to make more informed decisions by providing a common data language across the whole portfolio.
 

Used by asset managers and owners including banks, financial institutions, pensions, corporations, insurers, and wealth managers, our technology enables clients to manage the entire process from building portfolios and managing performance to operations and accounting. With Preqin, our integrated tech and data solutions support clients across the pre- and post-investment cycles. Complemented by our interconnected ecosystem of partners, BlackRock Aladdin helps firms stay agile as market dynamics and client demands evolve.

About this role

We are seeking a strategic and execution-oriented Vice President to lead campaigns targeting our asset owner and wealth management audiences within the Aladdin Commercial Marketing team. This role will be responsible for shaping and driving integrated marketing programs that deepen engagement across the Americas, as well as retrofitting a global campaign framework, with a focus on delivering measurable commercial impact. The ideal candidate will bring a blend of strategic thinking, digital fluency, and cross-functional leadership to elevate commercial marketing.

In this role, you will partner closely with cross-functional stakeholders—including Sales, Product Management, Product Marketing, Client Management, and other expert teams—to develop and execute campaigns that align with our business goals and client needs. This role requires a strong understanding of omnichannel marketing programs, institutional and wealth client dynamics, product offerings, and data-driven demand generation marketing. In addition, proficiency in leveraging AI-powered tools and analytics to optimize campaign effectiveness, personalize client experiences, and generate actionable insights is essential. The ability to translate complex investment narratives into compelling, client-centric messaging—while harnessing AI to enhance targeting, creative performance, and workflow efficiencies—is a must.

If you’re a creative and entrepreneurial spirit, excel in fast-paced work environments, are a self-starter and master collaborator, and adept at driving marketing programs that elevate brand and product—while ensuring flawless execution from planning through delivery—this role is for you.

This role will report to the Director, Americas Commercial Marketing.  

Key Responsibilities

• Drive strategy and lead end-to-end project management for Aladdin’s asset owner and wealth campaigns, ensuring cross-functional alignment, timely execution, and performance tracking across all channels and deliverables
• Own the marketing roadmap for our asset owner campaign for Aladdin, as well as our campaign for Aladdin Wealth, inclusive of events, sponsorships, and thought leadership activations
• Provide strategic leadership across the Americas Commercial Marketing team, championing the adoption of AI‑powered tools and workflows contributing to broader Aladdin and BlackRock marketing priorities and cross-regional alignment
• Partner closely with Sales, Product Management, Product Marketing, and Client teams to align campaign goals with pipeline acceleration and client engagement metrics, translating AI‑generated insights into actionable strategies that drive measurable outcomes.
• Collaborate with business stakeholder teams to align campaign goals with pipeline acceleration and client engagement metrics
• Collaborate with Brand, Digital, and Content teams to integrate paid media, social, email, and content programs, utilizing AI to optimize targeting, creative performance, and personalization across the customer journey.
• Monitor and analyze industry trends, key events, influential voices, and emerging products to inform strategic planning and market positioning
• Leverage analytics and performance insights to continuously enhance campaign effectiveness, shape future strategy
• Clearly communicate marketing impact to stakeholders and elevate your team’s exposure across the business
• Oversee campaign budgets and resource allocation to maximize ROI and ensure efficient execution
• Serve as a strategic advisor to senior stakeholders on campaign performance.
• Manage and develop direct reports, guiding teams in embedding AI into campaign planning and execution to elevate performance, consistency, and impact. 

Desired Qualifications

• 7-10 years of experience in marketing or agency consulting, with a focus on tech/FinTech. Understanding of institutional client segments is a plus.
• Experience in developing and implementing leading integrated marketing campaigns that drive commercial outcomes--passionate about accelerating marketing’s contribution to pipeline, revenue, and client success.
• Strong project management skills and proven effectiveness at strategic relationship building across internal and external stakeholders – a team player with strong interpersonal communication and presentation skills
• Analytical prowess to optimize marketing’s return on investment based on data and tied to desired business outcomes
• 5+ years management experience with proven ability to inspire direct reports and elevate team performance
• Demonstrated experience leveraging AI‑driven marketing technologies (e.g., predictive analytics, generative AI, personalization engines, or marketing automation platforms) to optimize campaign performance, audience targeting, and content effectiveness across channels.

 

For New York, NY Only the salary range for this position is USD$135,000.00 - USD$180,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expres