You will be the single owner of how Fyxer is understood; by customers, by the market, and internally. That means unifying our ICP strategy across Prosumer, Commercial, and Enterprise; owning total brand and product positioning; leading product launch comms; defining our category; and making pricing a strategic lever.
This is the connective tissue role between Marketing, Product, and Sales that we need to scale with clarity and conviction.
We're entering a new chapter. Our marketing team previously split brand and product marketing by audience — Prosumer and B2B — managed in parallel. As we scale, that creates fragmentation: inconsistent positioning, duplicated effort, and ICP insight that doesn't compound.
This role exists to fix that. As Head of Product Marketing, you'll unify our ICP strategy, positioning architecture, and product comms under one owner — building the connective tissue between Product, Sales, and Marketing that will define how Fyxer AI is understood by the world.
ICP Architecture & Customer Insight
You are the authority on who our customers are and what they need. Across Prosumer, Commercial, and Enterprise, you will:
Own the development and evolution of our core ICPs (Mike, Phil, and Enterprise buyer), including sub-archetypes that unlock incremental audience reach.
Run and synthesise primary research — surveys, user interviews, traction data — into clear, actionable insight that drives marketing decisions.
Define Jobs to be Done (JTBD) frameworks for each ICP and translate these into messaging, creative hypotheses, and product priorities.
Keep ICP insight live across the organisation — presenting monthly to the whole company, feeding insight into full funnel marketing activation, and maintaining a single source of truth.
Brand & Product Positioning
You own how Fyxer is positioned, in the market, in the minds of our ICPs, and in everything we make:
Develop and steward total brand positioning, ensuring coherence across Prosumer and B2B audiences while allowing the brand to flex appropriately.
Own the messaging architecture for each ICP, headlines, value propositions, belief statements, and objection frameworks.
Define and, where appropriate, actively shape the category narrative Fyxer occupies; whether that's claiming, reframing, or creating a category.
Partner tightly with the Head of Product to align product positioning, roadmap prioritisation, and feature naming with market and customer insight.
Feed positioning directly into GTM campaigns, paid media, and always-on channel activity.
Product Marketing & Launch Comms:
You own how new products land, deliver wow moments, and how features drive adoption over time.
Lead end-to-end launch planning for new products and features: campaign strategy, messaging, channel sequencing, and cross-functional coordination across Product, CS, and Creative.
Develop and maintain a scalable internal communications system for product releases — ensuring the wider team is always launch-ready and speaking with one voice.
Create always-on feature adoption frameworks ('top tips', onboarding nudges, milestone moments) in partnership with Growth and CS.
Competitive Insight & Category Strategy:
You keep the team sharp, informed, and shape how Fyxer frames the game it's playing.
Own the competitive intelligence function: systematic monitoring of the competitive landscape, positioning moves from key players, and emerging category dynamics.
Identify market signals; competitor launches, analyst moves, investor narratives; that should influence our ICP strategy, product roadmap, or positioning architecture.
Brief in category and competitive insight to Creative, GTM, and Product on a regular cadence so it compounds across the team, not just lives in a doc.
Pricing Strategy
You own pricing as a positioning lever, not just a commercial variable.
Ensure pricing decisions are grounded in customer willingness to pay, competitive positioning, and perceived value.
Lead periodic pricing reviews and communicate changes with clarity internally and externally.
This is a senior, cross-functional leadership role. You'll sit at the intersection of Marketing, Product, and Sales; which means soft influence is as important as formal ownership. You'll be a conductor as much as a player.
Strong alignment with Head of Product on roadmap and feature positioning.
Close partnership with the broader Marketing & Sales on campaign activation, competitive positioning, and enterprise proposition.
Presenting ICP and positioning insight to the whole company on a regular cadence.
Working with Marketing Squads to brief, pressure-test, and land marketing communications.
You're a rare combination: commercially sharp, deeply curious about customers, and strong enough as a strategist and communicator to have influence across the whole company.
8+ years in product marketing, brand strategy, or a closely adjacent role; ideally across both Prosumer/PLG and B2B motions.
Proven track record developing ICP frameworks, messaging architectures, and positioning that have landed in market and driven commercial outcomes.
Experience owning product launches end-to-end: strategy, messaging, cross-functional coordination, and performance.
Deep familiarity with primary research methods (user interviews, surveys, traction analysis) and the ability to turn insight into clear strategic recommendations.
Experience contributing to or leading pricing strategy; not just setting numbers but thinking through positioning and value perception.
Exceptional written communication; able to distil complex positioning into crisp, resonant language for any audience.
Comfortable with competitive and market analysis — able to synthesise signals into clear strategic implications rather than just tracking what others are doing.
Strong cross-functional collaborator; able to build trust and align stakeholders across Product, Sales, CS, and Creative without direct authority.
Comfortable presenting to leadership and the whole company with clarity and confidence.
Hands-on with AI tools for research, synthesis, and content acceleration.
Experience in a fast-scaling tech startup; you thrive with high ownership and low bureaucracy.
We hire small numbers of exceptional people who want ownership and autonomy. This is a role for someone who wants to build and who sees white space as an opportunity, not a problem.
You want unreasonable ownership of your domain.
You move with urgency and intensity, and hold yourself to a high bar.
You challenge the systems you're in to be better — and bring others along with you.
You're a builder. You're energised by the fact that a lot of this doesn't exist yet.
Salary range: £110 - £130k + equity
Reporting to: Brand Director
Location: Chanc
fyxer