Talent Attraction Marketing Lead – CEE

Job Title:

Talent Attraction Marketing Lead – CEE

Job Description

We are looking for a Talent Attraction Marketing Lead to drive candidate attraction across the Central & Eastern Europe region.
This role sits at the intersection of Talent Acquisition, Digital Marketing, and AI-enabled recruitment and is focused on building scalable, performance-driven strategies that generate qualified candidate pipelines.
As automation tools (e.g., Talkpush) streamline candidate processing, this role ensures high-quality, well-targeted candidate inflow, optimizing the full funnel from awareness to application.

What You Will Do

Digital Talent Demand Generation 

• Own and drive digital talent attraction strategy across CEE markets

• Plan and execute paid digital campaigns (Meta, LinkedIn, Google, TikTok) aligned with hiring demand

• Manage and optimize the end-to-end candidate funnel

• Monitor and improve performance metrics (CPH, CPL, conversion rates, time-to-fill contribution)

• Optimize channel mix, targeting, creatives, and budget allocation based on performance insights

• Partner closely with Talent Acquisition to translate hiring needs into data-driven marketing plans

• Work with Digital Marketing teams and/or agencies to ensure campaign effectiveness and accountability

  Organic Social Media for Talent Attraction 

• Define and guide organic social media strategy aligned with hiring priorities

• Ensure consistency of messaging across markets, leveraging EVP where relevant

• Support local teams with content direction and frameworks (not execution-heavy role)

Employer Brand & Reputation 

• Support employer branding initiatives  as supporting levers for attraction

• Contribute to reputation management (e.g., Glassdoor, local platforms)

• Ensure alignment between brand positioning and hiring needs

What You Bring

• 7+ years of experience in digital marketing / performance marketing (talent environment)

• Strong hands-on experience with paid media campaigns (Meta, LinkedIn, Google; TikTok is a plus)

• Proven ability to manage and optimize lead generation or conversion funnels

• Strong understanding of:

  • campaign performance metrics

  • audience targeting & segmentation

  • budget allocation & optimization

  • A/B testing and continuous improvement

• Experience working with data, dashboards, and performance reporting

• Ability to collaborate cross-functionally with Talent Acquisition, Marketing, and external partners

• Strong business acumen and ability to translate hiring demand into marketing actions

 Experience in recruitment marketing is a strong advantage, but candidates from performance marketing backgrounds who can translate their expertise into talent attraction are highly relevant.

Location:

ROU Bucharest - 63-69 Dr. Iacob Felix Street

Language Requirements:

English (Required)

Time Type:

Full time2026-10-31