About Faire
Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.
By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
About this role
We're looking for a senior product marketer who can own the go-to-market strategy for Faire Pay while growing into a broader product marketing remit over time. Product Marketing (PMM) at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: brands who sell on Faire, and the retailers who buy from them.
This role sits on the retailer side, with a primary focus on Faire Pay. Faire Pay is a new way retailers can pay invoices on Faire, designed to offer savings and flexibility. We’re early in the life of this product offering for retailers and are looking for someone who can sharpen how we talk about Faire Pay, build the strategy to drive meaningful adoption, and guide how we grow and evolve the program thoughtfully over time. A key part of the role will be connecting Faire Pay's value to the broader suite of products, features, and payment terms that make Faire the best way to shop wholesale.
Beyond Faire Pay, this person will cover other select high-priority retailer areas, growing and shifting their scope over time in line with our customers’ highest impact needs.
What you’ll do
Faire Pay positioning and messaging
- Develop a deep understanding of how retailers finance inventory purchases and manage their financial health, and translate those insights into compelling positioning for Faire Pay.
- Develop clear positioning and messaging for Faire Pay that makes a complex financial product feel immediately intuitive and valuable to our retailer customers.
- Ensure messaging comes to life in a consistent and compelling way across all surfaces, including in-product, email, help center, and sales enablement.
Faire Pay product adoption strategy and execution
- Build a Faire Pay adoption strategy that drives meaningful awareness and usage, positioning it as a natural part of how retailers get the most out of Faire.
- Expand Faire Pay's reach beyond its current in-product presence by executing on a multi-channel GTM approach across email, community, and more.
- Coordinate enablement across Revenue and CX teams, and partner with Lifecycle to sequence retailer education and drive behavior change at key moments in the customer journey
- Serve as a customer-centric thought partner to Design, Product, Legal, and other stakeholders as Faire Pay evolves, developing a communications strategy that supports experimentation and iteration while ensuring retailers are always informed and well-served.
Other retailer priorities
- Own end-to-end GTM strategy for select other high-priority retailer areas alongside Faire Pay, with scope expected to shift as business and customer needs evolve.
- Act as the marketing subject matter expert for your product partners, connecting the dots across product, sales, and marketing.
PMM team
- Contribute to a culture of peer learning and craft development on the PMM team, including how we experiment with and adopt AI in our work.
Qualifications
Required
- 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, and GTM strategy for complex products.
- Experience marketing financial technology or financial products; comfort with high-comprehension categories where customer education and trust are central to adoption.
- Comfortable operating in ambiguity and building structure where there is not any yet.
- Exceptional communicator who can distill complexity into clarity and make nuanced product decisions feel simple to customers.
- Strong strategic thinker who can build a GTM plan from scratch, sequence it across channels, and align cross-functional stakeholders.
- Ability to manage multiple product areas simultaneously, balancing depth on a primary focus with breadth across other priorities.
Nice to have
- Background in loyalty, rewards, or subscription program marketing, especially navigating program changes with care for the customer relationship.
- Experience in marketplace, e-commerce, or wholesale/retail contexts.
- Familiarity with building thematic campaigns, not just siloed product launches.
Salary Range
San Francisco & New York: The pay range for this role is $143,500 - $197,500 per year.
This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.
Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.
Why you’ll love working at Faire
- We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
- We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
- We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
- We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.
Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto