Head of Marketing Enablement

For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.

Position Description: 

PAR Technology is seeking a strategic, hands-on Head of Marketing Enablement to build and lead two critical functions: internal team enablement and customer training. This role sits at the intersection of product knowledge, go-to-market strategy, and learning design — ensuring our sales, customer success, and account management teams are fully equipped to position and sell our restaurant technology solutions, while simultaneously empowering customers to get maximum value from our products through PAR Academy.

The ideal candidate is part curriculum architect, part content creator, and part cross functional collaborator — someone who can partner with Product Marketing to translate complex product information into compelling training, resources, and tools, and deliver them at scale using modern AI-powered platforms.

Position Location:

Remote

Reports To: 

VP of Marketing

What We’re Looking For:

Requirements:

• 5+ years of experience in sales enablement, revenue enablement, customer education, or a closely related function

• Proven track record building and scaling enablement or training programs in a B2B SaaS environment

• Strong ability to translate complex product and technical information into clear, compelling training content

• Experience working closely with Product Marketing to operationalize messaging and competitive content

• Demonstrated experience managing an LMS or customer academy platform

• Excellent cross-functional collaboration skills with the ability to influence without authority

• Strong project management skills with the ability to manage multiple programs simultaneously

Tools & Technology:

• ElevenLabs - AI voice generation for scalable, high-quality training content production

• Intellum - LMS platform for PAR Academy (customer) and internal training delivery

• Gong - Conversation intelligence — surfacing knowledge gaps and informing enablement priorities

• Salesforce - CRM integration for tracking certifications, enablement activity, and performance

• Canva - Branded visual content for battle cards, enablement assets, and training materials

• AI Tools (general) - AI-native content workflows for scripting, narration, and scalable training production

Additional skills:

• Experience in restaurant technology, hospitality tech, or adjacent vertical SaaS

• Familiarity with enterprise GTM motions including complex sales cycles and multistakeholder accounts

• Prior experience managing or mentoring a team

Unleash your potential: What you will be doing and owning:

Internal Team Enablement:

Design and lead a scalable, ongoing training program for Sales, Account Management, and Customer Success teams, covering:

• Product knowledge, positioning, and messaging across all restaurant technology solutions

• Sales battle cards, objection handling frameworks, and competitive positioning — developed in close partnership with Product Marketing

• New feature rollouts and product updates, ensuring GTM teams are informed and prepared ahead of each launch

• New hire onboarding curriculum to ramp Sales, AM, and CS hires quickly and confidently

• Ongoing reinforcement training to keep teams current as the product portfolio evolves

Partner with Product Marketing to:

• Consume competitive intelligence and win/loss insights developed by PMM, then package and distribute them in actionable, field-ready formats

• Align all enablement content with approved messaging, positioning frameworks, and go-to-market strategy

• Co-develop launch enablement plans for new products and major feature releases

Customer Training & PAR Academy:

• Own and manage PAR Academy — PAR's customer-facing learning management system and training program

• Develop and maintain a comprehensive library of customer training content including courses, certifications, how-to guides, and product walkthroughs

• Create structured learning paths tailored to different customer roles (operators, IT, managers) and product lines

• Drive customer adoption and product proficiency through proactive training initiatives tied to onboarding and ongoing success motions

• Measure and report on training effectiveness, completion rates, and the impact of training on customer outcomes and retention

• Continuously update content to reflect product changes, customer feedback, and evolving best practices

Strategy, Operations & Cross-Functional Collaboration:

• Establish and track KPIs for both internal enablement and customer training programs

• Build a scalable content infrastructure using AI-powered tools to produce high quality training materials efficiently and at speed

• Collaborate with Sales leadership, CS leadership, and Product to identify knowledge gaps and prioritize enablement investments

• Maintain a centralized, well-organized resource library accessible to all GTM team members

Interview Process:

• Interview #1: Phone Screen with Talent Acquisition Team

• Interview #2: Video interview with the Hiring Manager (via MS Teams)

• Interview #3: Video interview with the Team (via MS Teams)

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or fo