POSITION SUMMARY:
The Social Media Specialist manages Social Marketing efforts such as Facebook, Twitter, Instagram, etc. Analyze the overall social strategy by measuring engagement, follows, shares, and other social data. Data will be also used to measure sales and traffic to determine impact to overall Bass Pro Shops business.
ESSENTIAL FUNCTIONS:
Develops Social Media strategies to increase brand awareness and generate sales.
Works with Customer Service to monitor customer comments and activity on Social Media sites for appropriateness and to determine needed response.
Determines which social media outlets are best for business
Works with the Business Analysts team to set up reporting to gauge engagement, follows/likes, etc
Maintains a planning calendar for events/posts for all social channels.
Works with stores on planning and best practices for Social Marketing.
Coordinates social marketing efforts with other marketing and media teams.
Performs all other related duties and tasks as assigned by the Manager of Internet Marketing.
ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
Preferred Degree: Degree in Marketing or related field preferred
KNOWLEDGE, SKILLS, AND ABILITY:
Excellent organizational skills
Solid oral and written communication skills
Strong knowledge of Excel, Word, and PowerPoint
Needs to be a self-starter and able to multi-task
TRAVEL REQUIREMENTS:
N/A
PHYSICAL REQUIREMENTS:
Regularly performs computer work and sits.
Occasionally walks and stands.
Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
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