We are seeking a highly motivated and results-driven Product Marketing Manager (Contract) to join our team for a high-impact, 6-month engagement covering an upcoming maternity leave. This role is a critical force in connecting our innovative B2B enterprise SaaS solutions to the customers who need them most. For the right fit, this contract has the potential to transition into a longer-term contract or a full-time (FTE) role.
If you thrive in a fast-paced environment, are a creative problem-solver, and are passionate about quickly mastering complex software portfolios, this is your chance to directly influence our product's trajectory and business success.
Core Responsibilities
Lead Go-to-Market: Partner closely with Product to develop and execute high-priority product launch plans from concept to post-launch analysis.
Arm the Sales Team: Create compelling sales enablement resources and artifacts (decks, one-pagers, web content) that clearly articulate our company's value proposition and key differentiators.
Master the Market: Conduct deep market and buyer persona research to inform strategic segmentation, targeting, and messaging that drives product adoption.
Fuel Demand: Collaborate with content and demand generation teams to design and deploy campaign strategies that measurably boost pipeline and market awareness.
Capture Success: Work with customer success to develop powerful proof points, case studies, and customer stories.
Drive Iteration: Analyze customer feedback to identify opportunities for product improvement and more compelling marketing campaigns.
SmartRecruiters Inc
https://careers.smartrecruiters.com/smartrecruiters