Role Overview
Supports the Manager in overseeing ServiceNow's Global and Americas paid media campaigns executed by our agency partner. Support the strategic validation of media activations, ensuring high-fidelity adherence to COE standards, technical protocols, and budget controls to ensure initiatives are executed on time and budget. This role includes hands-on management of day-to-day campaign operations, optimization recommendations, and cross-functional coordination.
Key Responsibilities
Campaign Tracking
- Maintain campaign status tracker of live, launching, and ending campaigns
- Perform rigorous validation of regional budget pacing and spend integrity, identifying anomalies and ensuring strict adherence to the activation plan
- Maintain audit trail with proof of media posting via screenshot archives
- Track agency deliverable timelines (media plans, reports, invoices) and send reminders when deadlines approach
Quality Checks
- Partner with internal Ad Operations teams to spot-check agency鈥檚 live campaigns to verify execution accuracy
- Direct QA and setup validation protocols to ensure agency activation precisely reflects strategic targeting and measurement requirements from briefs and approved media plans.
- Flag issues to Manager for agency follow-up
Budget Support
- Log invoices and update budget trackers as spending occurs
- Assist Manager with monthly budget reconciliation: compare what agency invoiced vs. what platforms show
- Maintain organized files of invoices, and budget documentation
Agency Coordination
- Be the first point of contact for routine agency questions and requests
- Schedule regular check-ins between Manager and agency and manage action item logs to completion
- Collect weekly/monthly performance data from agency in support of campaign performance reviews.
Cross-Functional Coordination
- Track creative asset delivery from internal teams to agency
- Confirm target account lists are sent to agency on schedule
- Help coordinate timing across internal teams (Creative, ABM, Digital Experience) to keep campaigns on track