Sr Solution Architect- Marketing Technology

The Sr. Solution Architect for Marketing Systems is the strategic technology leader responsible for designing, governing, and evolving our enterprise‑wide marketing technology ecosystem. This role centers on the Adobe Digital Experience stack while ensuring seamless interoperability with non‑Adobe platforms across the MarTech landscape. You’ll define the architectural vision that designs solutions to improve Marketing efficiency and effectiveness and ensures our marketing technology investments work together as a cohesive, scalable ecosystem.

You’ll partner closely with Marketing, IT/DT, Enterprise Architecture, AdTech, Data, MarTech, DevOps, and Engineering teams to define the architectural vision, ensure platform cohesion, and guide the implementation of solutions that accelerate our marketing capabilities and business outcomes.

Key Responsibilities:

Strategic Architecture & Road-mapping

• Develop and maintain the enterprise architecture blueprint for marketing systems, with a strong emphasis on Adobe Experience Cloud solutions (AEM Sites and DAM, Adobe Target, Adobe Journey Optimizer, Adobe Analytics, Real‑Time CDP, Workfront, Marketo, etc.).
• Define long‑term architectural strategies that ensure Adobe platforms integrate effectively with CRM, CDPs, marketing automation tools, data warehouses, identity platforms, customer engagement systems, and more.
• Define long‑term architectural strategies that align with business goals, customer/business user experience objectives, and enterprise technology standards.
• Build multi‑year roadmaps that incorporate both Adobe and non‑Adobe technologies, ensuring flexibility, scalability, and alignment with business goals.
• Lead the creation of multi‑year roadmaps for marketing technology modernization, integration, and optimization.

Solution Design & Governance

• Architect scalable, secure, and high‑performing solutions across the Adobe stack, ensuring seamless integration with CRM, data platforms, identity systems, and downstream applications.
• Establish architectural governance frameworks, design patterns, and best practices for marketing systems.
• Review and approve solution designs, ensuring alignment with enterprise architecture principles and regulatory requirements.
• Establish evaluation criteria for new tool purchases and technology vendor engagements.
• Create standards for determining if new tools are required and how they would fit in the ecosystem.

Cross‑Functional Leadership

• Serve as the primary architectural advisor to Marketing, Digital Experience, and Customer Insights teams.
• Collaborate with engineering, data, and product teams to ensure cohesive end‑to‑end solution delivery.
• Partner with product owners and technical leads across Adobe and non‑Adobe platforms to ensure cohesive solution delivery and a consistent user experience.
• Provide technical leadership to internal teams and external partners, ensuring consistent execution across projects.

Platform Integration & Data Architecture

• Design and oversee integrations among Adobe Experience applications (both on-premise and cloud based) and with enterprise systems such as ServiceNow, Snowflake, customer data platforms, and identity management tools.
• Ensure solutions support real‑time, event‑driven, and omnichannel customer experiences.

Innovation & Continuous Improvement

• Evaluate emerging technologies, Adobe product enhancements, and industry trends to inform future-state architecture.
• Identify opportunities to streamline processes, reduce technical debt, and improve platform performance.
• Champion experimentation and proof‑of‑concept initiatives to validate new capabilities.