Role Overview
The Media Associate is the entry-level role within the in-house media team, supporting the team's oversight and governance of the paid media Brand campaign executed by our media Agency of Record.
The Media Specialist plays an essential supporting role in ensuring the partnership with the agency runs efficiently — helping the team track campaign progress, coordinate agency deliverables, validate outputs against the strategy, and maintain accurate financial records.
This is a learning-intensive, detail-oriented position ideal for someone beginning their career in paid media. You will gain hands-on exposure to enterprise B2B media strategy and planning, agency management, campaign set up, performance tracking, and cross-functional collaboration — building the foundation to grow within the media team.
Key Responsibilities
Campaign Tracking & Support
- Maintain and update campaign status trackers documenting the status of all live, launching, and ending paid media campaigns.
- Organize and file campaign briefs, approved media plans, and agency trafficking documents to ensure the team has a clear, accessible record of what was planned and approved.
- Maintain proof-of-posting archives — collecting screenshots and delivery confirmations from the agency to document that campaigns launched as planned.
- Assist in organizing campaign assets, creative files, and tagging documentation.
- Monitor key campaign milestones and flag upcoming deadlines or missing agency deliverables to the Associate Manager/ Sr Manager.
Agency Coordination & Communication
- Serve as a supporting day-to-day point of contact for routine agency requests, information gathering, scheduling and document collection.
- Collect weekly / monthly campaign performance data and reporting from the agency, to support campaign performance reviews.
- Track agency deliverable timelines (media plans, reports, invoices) and send proactive reminders when deadlines are approaching.
- Support trafficking setup by preparing spreadsheets, tracking IDs, and QA checklists.
Quality Assurance Support
- Support the Manager and Ad Operations team in reviewing agency campaign setup documentation against approved briefs.
- Contribute to the completion of Campaign Launch QA Checklists, verifying that targeting parameters, audience segments, creative tags, and landing page URLs align with the approved Activation Plan.
- Flag any setup issues or inconsistencies to the Associate Manager/Sr Manager for agency follow-up and resolution.
Budget & Financial Administration
- Log invoices and update budget trackers as media spend is recorded, ensuring documentation stays current and accurate.
- Maintain organized files of invoices and budget documentation to support monthly reconciliation and audit readiness.
- Support budget pacing oversight by maintaining spend logs and surfacing overspend or underspend patterns to the Associate Manager/Manager.
Cross-Functional Coordination
- Track the delivery of creative assets from internal teams to the agency, flagging delays that could impact campaign launch timelines.
- Help coordinate timing and handoffs across internal stakeholders to keep campaigns launching on plan and on strategy.