This operational role supports the Senior Manager in the execution and tactical governance of a portfolio of performance campaigns in the Americas across paid channels. This is a hands-on role ideal for a media professional ready to expand beyond tactical management into strategic impact — owning workstreams, partner relationships, and execution excellence.
Responsibilities
- Campaign Execution Oversight:
- Manage and govern the activation process for the media Agency of Record, performing rigorous validation of platform-level targeting and setup to ensure strategic alignment
- Work with the agency to identify campaign performance risks and opportunities for optimization
- Translate execution signals into campaign optimization and improvements
- Process Improvement:
- Identify and drive improvements in campaign governance and activation workflows
- Facilitate collaboration between internal teams and processes and agency execution
- Budget Tracking & Reconciliation: Manage the detailed tracking of media spend, working closely with Finance and the agency to ensure accurate invoicing and budget pacing against the master activation plan
- Quality Control: Validate campaign setup across all platforms to ensure correct audience segments, creative tags, and landing page URLs are live and functioning per the brief
- Performance Reporting Support:
- Assist the Senior Manager by consolidating and validating raw performance data from the agency before synthesis and strategic analysis
- Ensure measurement and reporting consistency across campaigns and regions
- Validate data inputs and insights supporting optimization and reporting
- Cross-Functional Synchronization: Coordinate tactical handoffs with internal partners (e.g., ensuring creative assets are delivered on time, checking digital experience readiness)
- In partnership with Ad Operations, monitor agency adherence to global standards and activation playbooks