The Content Manager keeps the Responsive content library and presales materials consistent, up-to-date, and aligned with product information. By managing governance with product owners, the manager ensures messaging stays accurate and standardized across all presales content. This role aims to improve messaging discipline and speed up the onboarding of new products and services.
The Content Manager is responsible for governing and maintaining the structure, organization, and lifecycle of commercial content across our global go-to-market teams. This includes presales and product positioning assets, sales pitch decks, bid and proposal content, sales playbooks, industry documents, and internal knowledge used by customer-facing teams.
Content ownership remains with product owners and subject matter experts. This role enforces governance processes to ensure content not only stays current and consistent, but that new products and services are properly onboard, adhere to established best practices, and are structured, tagged, and maintained for easy discovery and reuse.
Content is becoming increasingly critical to how we scale the business. As we deploy AI tools for proposal automation, AI sales coaching, and knowledge search, structured content is no longer just reference material. It directly drives automated responses, enables faster onboarding, and allows expertise to scale beyond individual teams.
Strong AI outcomes depend on strong source content. This role ensures that content is maintained in a way that both people and AI systems can rely on. The Content Manager drives review cadences, identifies gaps, and works persistently with content owners to ensure updates are completed and standards are followed.
Core Responsibilities
- Content Governance with Product Owners: Lead structured review cycles with product owners to validate all content at regular intervals. Create a structured review cadence to ensure product鈥憆elated content remains accurate through releases, enhancements, and new product introductions. Ensure all language aligns with IFS positioning, value propositions, and presales standards.
- Responsive Content Maintenance: Edit, replace, and maintain reusable (Presales Standard Content, GCS, Sustainability, and Legal) collateral to ensure alignment between SharePoint repositories and Responsive Content Library.
- Moderate Content Nominations: Review, evaluate, and approve content nominations submitted by Subject Matter Experts, including proposed updates to existing Q&A pairs and requests to add new collateral. Ensure all nominated content meets quality, accuracy, and branding standards before inclusion in the Responsive Content Library. Facilitate SME collaboration, maintain version control, and uphold governance standards for all approved additions and changes.
- New Product Content Readiness: Partner with product owners, product marketing, and presales leadership to ensure every new product/service follows the established content standards. Facilitate content creation, ensure proper approvals, and integrate new material into Presales Standard Content and the Responsive Content library. Ensure all such content is consistently structured, current, and aligned with approved messaging.
- Content Taxonomy, Tagging, and Organization: enforce and maintain tagging conventions, naming standards, categorization hierarchies, and version control. Ensure all collateral (documents, diagrams, playbooks) is uploaded, tagged, and searchable.
- Quality Control and Compliance: Audit content regularly for accuracy, relevance, branding, spelling/grammar, and legal/compliance alignment. Remove outdated or duplicate information.
- Responsive Proposal Builder Expert: Manage proposal templates, modular proposal sections, and standard narratives to ensure they are current, high鈥憅uality, and aligned with IFS messaging.
- Template and Styling Expert: Govern template quality and compliance so all generated proposals reflect the most accurate brand, legal, and product standards.
- Metrics, Reporting, and Continuous Improvement: Track usage of content items, identify gaps, improve high鈥慽mpact assets, and report on time savings and quality improvements. Identify areas where presales content standardization can reduce cycle time and increase response quality.
Daily/Weekly Activities
- Leading review sessions with product owners to validate content updates tied to upcoming releases, deprecations, or new modules/products.
- Coordinating updates to product overviews, sales plays, and standard presales collateral with content owners, as needed.
- Adding updated content and collateral to Responsive and applying correct taxonomy.
- Coordinating with marketing, GCS, and other content-owning teams to ensure assets are correctly tagged and aligned within Content Finder.
- Running tagging, cleanup, and content hygiene sessions.
- Training contributors and enforcing process/standards.
- Monitoring dashboards and reports of content usage patterns; identifying gaps, or keyword trends.