Lead weekly walkthroughs of the store in its entirety with Managers and In-store team to plan workload and give clear direction to focus team activity for coming week(s), in line with marketing & comms calendars and Head Office VM instruction
Work alongside the floor managers and their teams to ensure brands are merchandised commercially and to their correct identities, the Frasers way, using the Visual Principles, Brand Segmentations and Seasonal Stylefiles supplied by the Head Office VM teams
Provides timely feedback to associates, recognising success and positively challenging poor performance
Use expertise to coach and develop shop floor teams to improve their confidence and merchandising skills by owning the Visual implementation within store
Create the desire to buy, by consistently delivering exceptional visual standards through the simple, commercial and elevated merchandising of brands, windows and shop floor displays aligning with Head Office instruction
Create seasonal hotspot / trend areas to coincide with Marketing and Visual Comms instruction
Be reactive to best-selling and key product in store and feedback to HO VM Team
Hands-on in the set-up and documentation of seasonal Model Store across all departments
Work closely with Managers to deliver promotions and events which meet deadlines, adhere to Company guidelines and maximise sales
Maintain stocks of POS and visual equipment to ensure store can deliver a strong visual message at all times