The opportunity:
The purpose of this role is to drive and assist the SEO Site Manager with the day to day management and optimisation of the SEO channel. Working closely with the wider digital marketing team, you will be responsible for building and optimising our organic performance for Sports Direct.
The responsibility:
Make and implement recommendations to improve SEO channel performance and rankings
Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords
Work with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as to produce blogs, FAQ pages and buying guides
Use tools such as Botify and Screaming Frog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audits as well as rectifying any issues
Use tools like Pi Datametrics and SEMRush for insights and highlight opportunities to improve performance
Assist with link building strategies and perform backlink link audits
Frasers Group
https://careers.smartrecruiters.com/FrasersGroup