Visual Merchandising Execution
- Implement visual merchandising guidelines and seasonal directives across all assigned stores
- Execute window displays, in-store focal points, mannequins, and product storytelling
- Ensure brand consistency across multiple brands and store formats
- Maintain high VM standards through regular store visits and audits
Store Support & Coordination
- Work closely with store teams to ensure proper execution of VM guidelines
- Train store staff on basic visual merchandising standards and upkeep
- Support store openings, renovations, and special projects
- Assist stores with VM challenges and space optimisation
Campaign & Promotion Support
- Execute VM for product launches, promotions, and key retail moments (e.g. sales periods, festive campaigns)
- Coordinate VM set-ups for on-ground activations and pop-ups
- Ensure timely installation and removal of campaign visuals
Performance & Reporting
- Monitor VM execution quality and provide feedback to stores
- Track campaign effectiveness and share insights with VM and marketing teams
- Document best practices and improvement areas
Stock & Space Management
- Support effective product placement to maximise sell-through
- Collaborate with merchandising and operations teams on stock flow and space planning
- Ensure visual displays are safe, neat, and commercially driven
- Work closely with third-party brands to ensure visual merchandising execution aligns with company direction, guidelines, and commercial objectives.