Social Media Strategy & Planning
- Plan social media content in alignment with Store Openings, Tier Campaigns, E-commerce Promos & Daily Always-On Content.
- Build content plans and ideas ahead of campaign launches.
- Apply strong sense of storytelling to maintain Sports Direct鈥檚 brand elevation, premium tone and sports-first identity.
- Maintain daily posting calendars across all platforms.
Content Creation & Production
- Shoot and edit trendy TikTok & IG Reels-style videos, including behind-the-scenes and product-focused content.
- Capture on-ground footage during photoshoots, KOL sessions, store visits and activation events.
- Develop static + motion graphic content for campaigns and routine posting.
- Create moodboards & storyboards for content themes and storylines.
- Stay updated with global sporting events (World Cup, tournaments, brand launches) to convert into relevant content.
Analytics, Growth & Reporting
- Monitor and analyse content performance (ER, reach, views, retention, follower growth).
- Present weekly reports to management with insights and growth recommendations.
- Benchmark against competitors & global brand standards.
KOL & Brand Asset Handling
- Identify quality KOL/creator content suitable for brand reposts.
- Ensure selected KOL posts match Sports Direct visual standard and tone.
- Coordinate and gather brand assets for launches, campaigns & new arrivals.
- Maintain organised internal asset library for easy retrieval.
Design & Visual Standards
- Produce graphics for social campaigns, instructional posts and educational visuals.
- Create static templates & story formats to improve consistency and shareability.
General
- Perform additional tasks assigned by management related to social content, events or brand communications.