Channel Marketing Analyst

Responsible for coordinating, implementing and monitoring the in‑store displays plan for Wholesale and Retail sales channels. This role ensures that all displays initiatives are executed aligned with brand standards and marketing objectives, while identifying opportunities for improvement to enhance brand visibility and commercial results.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES:

• Coordinate the execution of the display plan at points of sale, ensuring alignment with marketing and commercial goals.
• Monitor the implementation of display initiatives in Wholesale and Retail sales channels.
• Supervise and audit in‑store displays and POP materials to ensure adherence to brand guidelines and quality standards.
• Identify areas for improvement in execution and propose corrective or optimization actions.
• Generate reports on key metrics.