Product Marketing Manager

As the Product Marketing/Commercialization Manager supporting our Master Lock brand, you will help bring new security innovations to life by thoughtfully activating product strategy across packaging, messaging, and launch experiences. You will serve as a connective partner across teams, ensuring that product intent is translated into clear, meaningful, and customer-centered materials that reflect the strength and trust associated with Master Lock.

A key part of this role involves guiding packaging artwork development from concept through production, working closely with creative, engineering, regulatory, and operations partners to ensure accuracy, clarity, and alignment. You will help ensure that every detail, from on-pack messaging to visual presentation, reflects the brand’s standards and resonates with both professional (B2B) and consumer (B2C) audiences.

This role requires strong organization, care for detail, and the ability to collaborate across functions with confidence and empathy. You will support cross-functional alignment, help navigate competing priorities, and contribute to a commercialization process that feels structured yet flexible.

We value individuals who Think Fast by bringing thoughtful structure to complex workstreams; Work It Together by fostering collaboration, open communication, and shared accountability; and Make the Hard Call by approaching decisions with clarity, care, and consideration for both business and team impact.

Position location: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What you will be doing:

Packaging & Artwork Collaboration

• Coordinate packaging artwork development for Master Lock products from early concept through final production approval.
• Partner closely with Creative, Engineering, Regulatory, and external agency teams to ensure packaging is accurate, compliant, and aligned with Master Lock brand standards.
• Support version control, revisions, and cross-functional reviews with strong attention to detail.
• Help ensure packaging communicates product benefits clearly and thoughtfully for both professional and consumer audiences.

Commercialization & Launch Support

• Support the execution of go-to-market plans for Master Lock new product launches across B2C and B2B channels.
• Collaborate with Category and Brand teams to activate positioning through clear, benefit-led messaging.
• Coordinate timelines and deliverables to help ensure smooth and timely product introductions.
• Maintain visibility into project milestones and help keep teams aligned throughout the commercialization process.

Content & Creative Partnership

• Translate technical product information into messaging that is accessible, engaging, and audience-focused.
• Work collaboratively with internal creative teams and external agencies to develop sell sheets, digital content, product videos, and catalog materials that reflect the Master Lock brand voice.
• Provide thoughtful input and feedback to ensure creative assets remain aligned to product intent and brand standards.
• Help maintain consistency across packaging, digital platforms, and sales materials.

Process & Cross-Functional Alignment

• Utilize structured project management tools to organize workflows and support transparency across teams.
• Identify potential risks or gaps early and work collaboratively to resolve them.
• Facilitate communication across stakeholders and help clarify next steps when priorities shift.
• Contribute ideas that enhance process efficiency and shared understanding across the commercialization lifecycle.