What's the Role?
The Marketing Manager plays a key role in elevating Dexterra Group鈥檚 brand, driving measurable business impact, and supporting revenue generating initiatives. This position blends strategic leadership with hands-on execution across digital marketing, performance campaigns, content strategy, and sales enablement.
You will collaborate with leaders across the organization, guide a small team, manage agency partners, and bring structure, creativity, and insights to a fast-paced, highly visible function.
What You鈥檒l Be Doing
Lead and Support Marketing Operations
- Oversee the Marketing, Communications, and Creative Services project tracker, ensuring clarity, alignment, and timely delivery across all initiatives.
- Support the Director in assigning work, managing team capacity, and preparing monthly performance reports.
Own Digital Experiences & Web Performance
- Manage Dexterra Group websites end-to-end, including content updates, issue resolution, best practice adherence, and vendor coordination.
- Monitor web analytics and lead efforts to improve online performance and user experience.
Drive Data-Informed Campaign Execution
- Manage digital and paid campaigns in collaboration with the Director.
- Analyze campaign results, track KPIs, evaluate ROI, and develop recommendations for continuous improvement.
- Support integration and rebranding initiatives related to mergers and acquisitions.
Develop Strategic Content & Creative Direction
- Create and contribute to strategic and creative briefs.
- Consult with internal clients on marketing strategy, messaging, and content needs.
- Maintain and enhance the content footprint across all Dexterra brands.
Lead Teams & Vendor Partnerships
- Provide coaching, mentorship, and support to direct reports.
- Oversee agency and vendor performance, budgets, and relationships.
- Bring forward new tools, technologies, and insights to strengthen marketing operations and outcomes.