Key Responsibilities
Campaign Management & Execution
- Plan, build, and execute demand generation campaigns across ABM, LinkedIn, Google Search, retargeting, and email channels.
- Develop campaign briefs, timelines, and creative requirements in collaboration with content and design teams.
- Manage day-to-day optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
- Drive A/B testing of messaging, subject lines, content, and landing pages to improve meeting creation and overall campaign performance.
Paid Media Management
- Manage LinkedIn Campaign Manager programs, including sponsored content, dynamic ads, conversation ads, and retargeting.
- Run Google Search & Display campaigns, including keyword strategy, ad copy development, and bid management.
- Monitor budgets, pacing, and performance; adjust campaigns to ensure pipeline and ROI goals are met.
Email Marketing & Nurture
- Build, deploy, and optimize email campaigns in HubSpot (required) and Apollo.
- Segment audiences and manage database health for both acquisition and nurture workflows.
- Develop and refine nurture sequences that support MQL‑to‑SQL progression.
- Apply advanced A/B testing to improve open rates, click-through rates, and meeting creation performance.
Content Creation
- Contribute to development of content for email campaigns, blogs, landing pages, and webinars.
- Ensure messaging aligns with target personas, funnel stages, and overall brand positioning.
Event Marketing
- Own logistics, planning, and execution of field and digital events, including webinars, conferences, and podcasts.
- Coordinate event promotion, audience targeting, follow-up workflows, and post-event reporting.
Analytics & Reporting
- Track and report on core KPIs including CTR, CPC, CPL, MQLs, SQLs, and pipeline contribution.
- Provide actionable insights to improve campaign ROI and channel efficiency.
- Maintain dashboards and ensure data integrity within HubSpot and supporting attribution tools.
Collaboration & Growth
- Work cross-functionally with Marketing, Product Marketing, and Sales to align campaigns to GTM priorities.
- Stay current on acquisition marketing trends, tools, and best practices.
- Develop skills with the goal of expanding from tactical execution to partial ownership of strategy and budget within 12–18 months.