As a Communications Data Analyst you will be responsible for collecting, analyzing, and interpreting data to evaluate the effectiveness of communication strategies and initiatives. This role supports AFWERX by providing actionable insights to improve outreach, inreach, and communications campaigns. The analyst will leverage data analytics tools to measure performance, identify trends, and create comprehensive reports that inform decision-making at all levels of AFWERX Strategic Communications team. The ideal candidate is adept at translating complex data into clear and concise narratives to guide strategic communication efforts.
Responsibilities shall include:
- Develop and maintain metrics dashboards to track the performance of communication initiatives across multiple platforms (digital, social media, email, events, web, etc.).
- Develop and maintain a database that tracks stakeholder engagement across communications platforms (digital, social media, email, events, web, etc.) such as a CRM or similar.
- Analyze data to evaluate campaign effectiveness, audience engagement, and ROI.
- Collaborate with the StratComm team to establish KPIs for campaigns and projects.
- Identify trends and insights from data to recommend strategies for improving communication outcomes.
- Conduct surveys, focus groups, and other audience research to understand stakeholder perceptions and needs.
- Create detailed reports and visualizations to present findings to leadership and stakeholders.
- Stay current with trends in data analytics and communication technologies to continuously improve data strategies.
- Ensure data integrity and compliance with relevant policies and regulations.