What you’ll do in the role…
- We are all about building brands with purpose, putting creative storytelling at the heart of everything we do, you will be responsible for setting the strategic vision for each property in the LATAM region, ensuring each has a distinct point of view and delivers innovative communication and activations.
- It goes without saying that you need to have a deep understanding of lifestyle communities. You will need to get under the skin of each brand and property to drive insightful ideas, partnerships and opportunities that build cultural relevance and authenticity.
- We always balance the heart and the head, so you will work with our commercial teams to drive revenue, manage budgets, set metrics and assess data and effectiveness of plans.
- You will lead an integrated team across brand strategy, content, digital and PR creating an environment that inspires and drives ambition while allowing people to be themselves and bring their best work to the table.
- You will work across the entire marketing mix with a strong understanding of the creative process, digital marketing and experiential experiences.
- We are lucky to have a strong in-house creative studio in London alongside working with some great creative agencies and design partners, you will work closely with all partners to ensure that briefs are clear and inspiring and each brand’s DNA is maintained.
- We are all about delivering the best hospitality for our guests. To do this you will work with our operations teams, defining the brand experience and standards and ensuring that they are brought to life at every guest touch point.
- We like to make things run smoothly but also are ok with a bit of grey. You will need to build process to drive structure and organization, while being able to be flexible and deliver great work in a fast-paced environment.