Senior Product Designer - Convert - M/W/X

We are the Digital & Business Factory of the Accor Group, the innovation and transformation laboratory of the global leader in the hospitality industry; 

With our 700 - Heartist®, we bring together the best of hospitality and the best of tech & digital. 

Our ambition: to offer personalized, memorable, and sustainable experiences. 

Here, we give birth to new ways of traveling in each of our 5,500 hotels, closest to our 100 million customers in 110 countries. 

Here, we are at the heart of a fantastic playground for designing and creating digital products and services, for our customers and our hotel teams, generating maximum value for our company. 

Here, your scope will have no boundaries, so dare to impact on the world with us! 

Here is where your greatest challenge awaits you: 

Domain: Digital Factory DBF01 – Design Convert

Accor has a strong ambition: to reinvent the travel experience by focusing on personalization and a strong brand identity. Achieving this is the obsession of the Digital Department: a team dedicated to defining and implementing the future of the Accor Product Experience.

Reporting to the Product Design team and under the supervision of the Lead Product Designer Ecom Convert, you will be assigned daily to topics directly related to optimizing the booking funnel for hospitality services.

You will work closely with a multidisciplinary team (Product, Tech, Business, UX Content, Design System, User Research) and will be responsible for ensuring the experience, engagement, and usability.

Your mission: 

• Define and justify a multichannel and intuitive digital experience with our product teams.

• Detect weak signals: Collaborate with Product Owners (POs), Product Managers (PMs), and User Researchers to investigate and clarify user expectations, identifying opportunities to seize. You will also need to capture and share trends that should inspire our approach.

• Anchor design into our practices: Advocate for the right approach within your squads and facilitate the team’s work by applying tailored methodologies to design the best possible user experience.

• Build and improve: Transition from fluid ideas to robust prototypes. You and your team will balance user testing, iterative work, and continuous improvement of your deliverables.

Define and justify a multichannel and intuitive digital experience with our product teams.

• Detect weak signals: Collaborate with Product Owners (POs), Product Managers (PMs), and User Researchers to investigate and clarify user expectations, identifying opportunities to seize. You will also need to capture and share trends that should inspire our approach.

• Anchor design into our practices: Advocate for the right approach within your squads and facilitate the team’s work by applying tailored methodologies to design the best possible user experience.

• Build and improve: Transition from fluid ideas to robust prototypes. You and your team will balance user testing, iterative work, and continuous improvement of your deliverables.

Your mission, alongside the other designers, will also include strengthening our position and visibility:

• Contribute to improving our practices and team efficiency (e.g., Design System, establishing processes).
• Promote Accor's product design both internally (through presentations and demos) and externally (via meetups, articles, publications, etc.).

Your responsibilities: 

Business & Strategy - Envision and formalize the Design elements of the product strategy:

• By understanding business and user challenges and translating them into opportunities.
• By challenging and integrating business objectives into your work.

Business & Strategy - Envision and formalize the Design elements of the product strategy:

• By understanding business and user challenges and translating them into opportunities.
• By challenging and integrating business objectives into your work.

Discovery - Understand user problems and design the best possible experiences:

• By framing topics alongside your PO or PM.
• By de-risking opportunities through quantitative and qualitative research to identify and refine problems and expectations (data analysis, tactical surveys, user interviews, or testing).
• By formalizing user insights into deliverables tailored for product stakeholders (e.g., personas, JTBD - Jobs To Be Done).
• By exploring and designing multiple solutions supported by measurable KPIs, developed collaboratively during stakeholder workshops.
• By testing and validating selected solutions with users (user testing or A/B testing).

Delivery - Ensure smooth and high-quality delivery by supporting the product team:

• By being a key player in delivery quality through close collaboration with POs and developers (high-quality handoffs, thorough QA, etc.).
• By leveraging the Design System as both a contributor and guardian of its consistency.
• By staying attentive to user needs and ensuring continuous product improvement through appropriate analysis and research techniques (Analytics, Customer Support feedback, A/B testing, etc.).

Continuous Improvement & Monitoring - Streamline Design workflows:

• By adapting your working methods to align with project ambitions and deadlines.
• By maintaining a holistic vision beyond your immediate scope and considering the entire e-commerce ecosystem.
• By sharing knowledge about new technologies, design trends, and evolving user behaviors.
• By enriching design perspectives through benchmarking market references within the hospitality industry.