Accor Tech & Digital is the innovation and technological transformation lab of the world leader in hospitality.
Our teams, known as HeartistsĀ®, bring together the best of hospitality with the best of tech and digital. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.
Here, we create new ways to travel within each of our 5,500 hotels, connecting closely with our 100 million clients in 110 countries.
Here, we are at the heart of an incredible playground for technological transition and the design of digital products and services for our customers and hotel teams.
Here, your scope will know no boundaries;
So join us and dare to make an impact on the world!
Here is where your greatest challenge awaits you:
The Commercial Digital & Tech Dept is seeking an inspiring and strategic leader to transform our Pricing Strategy function globally. You will lead a central team of Pricing managers and drive the transformation of the broader Pricing community to bring the practice to the next level. The leader will have to increase the Pricing Strategy teamās influence on significant business decisions that concern multiple domains, such as Ecommerce, Loyalty, Revenue Management, cross-domain Sales, Marketing, etc.. This will require the formulation of an inspiring mid-term vision to maximize the impact of Pricing, translated into a concrete roadmap steered in a business-agile way.
This role is critical in amplifying the value and visibility of Pricing within Accor, driving alignment with business strategy, enabling innovation, and ensuring the company is well-positioned to face an increasingly complex and rapidly evolving business landscape.
Your mission:
Transform the Pricing Strategy practice in a way that is adapted to Accor's culture to augment its impact on value-creation:
Challenging status-quo to generate incremental business while aligning with overall Business strategy and needs of all stakeholdersā, leveraging data analytics & customer insights
"Boots on the ground" with the local BU, Central Business and Pricing Excellence teams and allowing autonomy in the right playing field to allow agility needed; a pragmatic do-er approach is key to build Pricing Strategy legitimacy through concrete results
Align Pricing and Business Strategy through data-based strategic decision-making: Develop a value-driven approach to make Pricing a a central Business matter, not only an enabler topic, to ensure we reach business goals and strategic vision. Identify and maximize opportunities through advanced pricing performance analytics and quantified test-and-learn approach (ex: ascending/descending pricing practices; in-depth analysis of granular segment willingness-to-pay and elasticities, etc.)
Strategic Pricing Roadmap: Create, manage and share the vision for Pricing and corresponding roadmap, ensuring scalability, in 2 main areas
B2C focus: Design and optimization of commercial offers & promotions, including but not limited to, public rate structure, global tactical promotions, packages and loyalty preferred offers, as well as ensuring overall rate consistency across segments
B2B focus: Design and optimization of Offers for all segments and players in the B2B distribution ecosystem, from Corporate customers / TMC / GDS to Leisure / OTA / Wholesalers / Flash-salers in an increasingly blurry sourcing environment
Govern through influence cross-organizational Pricing practices based on clear interactions with other Commercial Digital & Tech functions and BUs, with particularly strong collaboration with Business Performance to design and operation pricing levers as part of 360Ā° Commercial Toolbox
Lead strategic Pricing studies/initiatives with Cross-Domain Focus
Explain and promote throughout the company the value added by Pricing Strategy practice; embarking all stakeholders from senior management to operational teams so that business vision is enabled by Pricing strategy