E-Commerce Performance Director Sofitel, MGallery & Emblems (F/M/X)

What we offer

La Maison Sofitel, Sofitel Legend, MGallery & Emblems is founded on a set of values that define our distinctive culture. These values unite all our talents around the achievement of common goals and principles. They define the way we interact with our guests, colleagues and communities, and guide our behavior.

Our values are:

• Passion & pride: be passionately in love with our brands, our guests and our people. Use our E.Q.
• Exellence: comprehensive business approach, driving all levers to be best-in-class hôteliers
• Empowerment: we are all Entrepreneurs, fully accountable, with strong KPIs and freedom too
• Trust & Transparency: share everything, no taboo. Feedback is a gift
• Long-term relationship: with owners as well as talent. Creating a strong sense of belonging.
• Bespoke & free: 100% experience-driven. Tailored services. Unlock creativity.
• Proximity: Family spirit, responsiveness, solidarity & constant dialogue with the field

A career that lets your passion shine

The commercial department consists of 5 teams: E-commerce & Loyalty, Revenue Management & Sales strategy, Digital Experience, Business Intelligence, and Retail. We are fully accountable for Topline performance, across all client segments.

The E-commerce Performance director is a newly created global role designed to orchestrate all e-commerce performance levers across brands and regions, streamline the organization, and maximize online revenue, ROI and contribution.

Reporting to the VP E-commerce & Loyalty, the role acts as the global conductor of digital commercial performance, ensuring strong alignment between global expertise, regional priorities and hotel-level execution. This new position is based at Accor headquarters in Issy-les-Moulineaux, France.

As E-commerce Performance director, your core mission is to drive online revenue growth, direct and indirect, by building and optimizing a high-performing digital ecosystem at corporate and hotel’s levels. You are accountable for achieving the annual online revenue targets.

You will lead a team of experts composed by a paid media senior manager, a content & e-merchandising senior manager, a CRM manager and a Go-To-Market senior manager.

You will partner closely with regional ecommerce directors, ensuring the consistency between the global strategy and regional / hotel’s needs to deliver best-in-class digital performance and commercial results.

Here are the main missions you will be performing:

• In accordance with the VP Ecommerce & Loyalty, you will deliver the ecommerce B2C and B2B distribution strategy of Sofitel, Sofitel Legend, MGallery and Emblems.
• You build commercial action plan with the help of the regional e-commerce directors & loyalty director to maximize business opportunities globally, regionally and locally.
• You follow and optimize the distribution budget between paid acquisition (SEA, metasearch, display, retargeting, affiliate) and organic levers (CRM, SEO, E-Merchandising) to generate maximum incremental business and ROI across brands, regions and channels.
• You manage the relation with our media partners (agencies and media owners).
• You define the way of working and goals for your team.

Main KPIs are: Revenue, Net RevPAR, Incremental Topline, Conversion rate, Contribution rate, New customers, Content Score, Organic vs. Paid, ROI/ROAs