Partnerships Marketing Specialist
POSITION SUMMARY:
The Partnerships Marketing Specialist supports the execution and optimization of strategic corporate partnerships that drive brand visibility and business growth. This role acts as a key liaison between the company, external corporate partners, and internal cross-functional teams to ensure alignment and successful delivery of co-marketing initiatives.
Ā This position is responsible for managing day-to-day partnership activities, including coordinating campaigns, events, and co-branded marketing efforts. The specialist ensures that all required deliverables are completed accurately and on time while helping maximize the value of partner relationships. Additionally, this role compiles and analyzes data, prepares presentations and reports, and maintains clear, consistent communication with stakeholders. The ideal candidate is highly organized, detail-oriented, and able to manage multiple priorities, with strong communication skills and a data-driven approach to decision-making.
ESSENTIAL FUNCTIONS:
- Development and ongoing maintenance of partnerships process documentation, status reporting and marketing briefs.
- Daily oversight of our new partner intake process, including data entry, summary reporting, and socialization of opportunities.
- Helps coordinate deliverables associated with Bass Pro Shops brand partnerships by ensuring timely completion of commitments made through partnership agreements, as assigned.
- Assists in the execution of the annual marketing plans and Bass Pro Shops integration opportunities with each corporate partner, to ensure growth goals and renewals
- Coordinates the development and production of marketing assets with cross functional partners such as video, creative, social media and others to ensure partner objectives are implemented successfully
- Helps execute the annual plans for all aspects of the selling process related to Bass Pro Shops proprietary properties (merchandise, marketing and media partners)
- Partner with Finance, Merchandising, Digital, Retail Operations, and Creative teams to support the execution of seasonal campaigns, promotions, and product updates.
- Maintain strong relationships with internal and external partners to ensure seamless product launches, promotional campaigns, and operational improvements.
- Maintain documentation, reporting procedures, and marketing files to support clear communication and operational efficiency.
- Monitor budget allocations for campaigns and projects, providing status reports and supporting financial accuracy.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required:Ā Associate Degree in Marketing
- Preferred Degree:Ā Bachelorās Degree in Marketing
- Certificate(s) or License(s):
- Experience: 2-4 years of experience in Marketing
KNOWLEDGE, SKILLS AND ABILITY:
- Merchandising and Marketing experience
- Enthusiasm for the Outdoors
- Strong communications (both verbal and written) skills required
- Must be a self-starter who takes responsibility and ownership of projects
- Strong organizational and time management skills are required
- Proficient in Microsoft Office Suite
TRAVEL REQUIREMENTS:
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs tasks and duties under general supervision, using established procedures and innovation. Chooses from limited alternatives to resolve problems. Occasional independent judgment is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer.Ā Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
Bass Pro Shops