San Francisco, CA | New York City, NY | Stockholm, Sweden | London, UK
Lovable's mission is to enable anyone to create software. For decades, software has been the most powerful way to turn ambition into reality — yet fewer than 1% of people have had the skills or access to build it. We're changing that. Our AI-powered platform lets individuals and teams build full-stack web applications through natural language, giving them the same capabilities that once required entire product teams at the world's best tech companies.
We're one of the fastest-growing technology companies in Europe, backed by Accel, and we serve everyone from solo founders to Fortune 500 enterprises. We're a small team of serial founders, competitive programmers, physicists, and builders — and we're looking for people who are obsessed with impact and excited about democratizing software creation.
As a Senior Solutions Marketer at Lovable, you will be the strategic engine behind how we tell the story of what's possible with our platform — across audiences, use cases, verticals, and company segments. This is not a role scoped to a single industry or buyer persona. We need a versatile, experienced marketer who can move fluidly between the solo entrepreneur building their first MVP and the enterprise innovation team transforming how their organization ships software. And crucially, this person needs to think like a product marketer at their core — deeply understanding the product, the technology, and the competitive landscape — while serving as the translation layer that turns that knowledge into narratives, campaigns, and enablement that move markets. It's a bit of a unicorn role, and we know it.
You'll own narrative development, integrated campaign strategy, and cross-functional go-to-market execution. But before you build the campaign, you'll help us figure out where to aim it. A critical part of this role is identifying market opportunities and ICP fit — analyzing where Lovable is winning, where there's white space, and which audiences, verticals, and use cases represent our biggest unlock. You'll then translate those insights into the positioning, messaging, and campaigns that go after them. You'll partner closely with our product team to understand what we're building and why it matters, and with our GTM teams to ensure our stories land with the right audiences through the right channels.
This role demands someone who can set vision and strategy while being hands-on with execution — from crafting the narrative that defines a new category, to building the campaign that drives enterprise pipeline, to writing the positioning document that aligns six different teams. You'll need to be equally comfortable writing a sharp headline as you are building a quarterly campaign plan.
We're building a company that believes AI changes how software gets made. We want a marketer who believes AI changes how marketing gets done, too. You should be someone who thinks in systems — always looking for ways to build repeatable, scalable processes — and who instinctively reaches for AI tooling to streamline research, production, and execution. You won't just market an AI product; you'll use AI to do your best work.
Develop and own Lovable's solutions positioning and messaging framework across key audiences: individual creators, startups, SMBs, and enterprise teams spanning multiple verticals and use cases.
Lead narrative development for how Lovable shows up in market — crafting the stories, frameworks, and positioning that connect our platform's capabilities to the outcomes different audiences care about.
Design and execute integrated marketing campaigns that span content, digital, events, and sales enablement — driving measurable awareness, engagement, and pipeline.
Partner with product and engineering to deeply understand the roadmap, the technology under the hood, and the competitive landscape — developing the product fluency needed to be a credible voice with technical and non-technical audiences alike.
Collaborate with GTM teams to develop segment-specific messaging, PLG campaigns, and enablement materials that accelerate deal velocity across segments.
Build and maintain a library of use case narratives, customer proof points, and competitive positioning assets that the broader marketing and sales organization can leverage.
Work with content and community teams to develop thought leadership that positions Lovable at the center of conversations around AI-powered development, the future of software creation, and the democratization of building.
Identify and prioritize emerging verticals, personas, and use cases — conducting market analysis, synthesizing customer and sales signal, and developing the go-to-market playbooks to unlock them.
Help define and refine Lovable's ICP across segments — partnering with GTM and product teams to understand where we have the strongest fit, where there's white space, and where to place our next bets.
Report on campaign and messaging performance, using data to iterate on what's working and to inform strategic priorities.
Continuously experiment with AI tools and workflows to accelerate your own output — from research and competitive analysis to content production and campaign operations — and share what works with the broader team.
Have 8+ years of marketing experience with significant time spent in solutions marketing, product marketing, or integrated campaign roles at B2B SaaS or developer-focused companies.
Think like a product marketer first — you want to deeply understand the product, the technology, and the competitive landscape before you write a single word of copy. You're the kind of person who reads the docs, talks to engineers, and uses the product yourself.
Are a genuinely strong writer who can craft narratives that are clear, compelling, and differentiated — whether it's a positioning doc, a launch blog post, or a campaign brief.
Thrive in a 0-to-1 environment — you can build processes where none exist, navigate ambiguity, and operate with speed in a fast-scaling organization.
Are an adaptable generalist with depth across multiple marketing functions: messaging and positioning, campaigns, content strategy, sales enablement, and analytics.
Have experience marketing to multiple audience segments simultaneously — you know how to flex tone, channel, and message for different buyers without losing a cohesive brand narrative.
Are analytically sharp — you can synthesize market data, customer insights, and sales signal to identify ICP fit and white space opportunities, and turn those findings into actionable go-to-market plans.
Excel at cross-functional collaboration — you're comfortable being the connective tissue between product, GTM, content, and leadership teams.
Have a strong product intuition and genuine technical curiosity — you can quickly understand how things work under the hood and translate that understanding into customer value. You don't need to be an engineer, but you should be comfortable in technical conversations and energized by learning how the product is built.
Are passionate about AI, the future of software creation, and the idea that building should be accessible to everyone.
Think in systems — you default to building repeatable processes and scalable frameworks rather than one-off outputs, and you actively experiment with AI tooling to make yourself and your team faster and sharper.
Have experience at a high-growth, product-led growth (PLG) company where self-serve and enterprise motions coexist.
Have marketed developer tools, no-code/low-code platforms, or AI products — and understand the nuances of speaking to both technical and non-technical audiences.
Show a track record of building marketing programs from scratch at a growth-stage company, including defining the first messaging frameworks and campaign playbooks.
Possess experience with event marketing, executive thought leadership programs, and analyst relations.
Have worked in or closely with European tech companies and understand the dynamics of scaling from a European HQ into a global market.
Demonstrate a portfolio of narrative or positioning work they're proud of — launch materials, campaign strategies, messaging documents, or long-form
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