Improbable is a Venture Builder and a pioneering technology company developing next-generation networked and digital infrastructure for the web3 economy. We are working with leaders to create businesses in AI transformation, the metaverse and web3. We both create businesses from scratch and invest in existing businesses.
Founded in 2012 and headquartered in London, Improbable began as an ambitious experiment to enable vast, persistent, and interactive online worlds. Over the past decade, the company has evolved into a global leader in venture building, decentralised technology, digital assets, and blockchain-enabled infrastructure, empowering creators, brands, and communities to build and scale the next era of digital experiences.
At Improbable, you are surrounded by people who want to improve everything and everyone around them, and who compel you to improve yourself. We’re motivated by the fulfilment of solving hard problems to achieve something profound and transformative.
Your Mission
Reporting directly to the Chief Marketing Officer, you will be the owner of Improbable’s content channels and the creative force behind Improbable’s social media presence. You will own the full content lifecycle, from strategy to execution, across all platforms, leveraging cutting-edge AI tools and workflows to produce high-quality content at scale. This is a rare opportunity to shape the voice of a pioneering venture builder at a pivotal moment of growth, and to partner with senior executives in building authentic, influential thought leadership in the AI and web3 spaces.
Your Opportunity:
Social Media Ownership: Own and manage Improbable’s presence across all relevant social platforms (LinkedIn, X, Instagram, YouTube and others). Develop platform-specific strategies that grow the audience, deepen engagement, and build brand authority.
Content Strategy & Execution: Lead Improbable’s owned content channels end-to-end, from editorial strategy and content calendar to production, publication, and performance reporting. Ensure all content is on-brand, on-message, and consistently high quality.
AI-Powered Content Creation: Leverage generative AI tools and modern content
workflows to produce compelling copy, visuals, and multimedia creatives at scale. Stay ahead of emerging tools and formats, bringing innovation to the content function.
Community Growth: Monitor and engage with Improbable’s online communities and audiences, fostering meaningful conversations and growing a loyal, engaged following across channels.
Analytics & Optimisation: Track, measure, and report on content and channel performance using data-driven insights. Continuously test, learn, and optimize to improve reach, engagement, and conversion.
Cross-Functional Collaboration: Work closely with the broader team, leadership, and ventures in the Improbable portfolio to align content with key business moments, product launches, and venture milestones.
Why You’re made for this:
Minimum 5 years of hands-on experience in social media management and content creation, with a track record of building brand presence for well-known tech or consumer companies.
A strong, demonstrable portfolio of work, showcasing creativity, strategic thinking, platform fluency, and measurable results across organic channels.
Proven experience working with and leveraging AI tools for content creation (e.g. generative copy, image, and video tools), with a genuine curiosity to stay at the leading edge.
Excellent stakeholder management skills. Experience working closely with senior executives and translating their expertise into compelling social content.
Deep understanding of social media platforms, algorithms, content formats, and best practices; comfortable across both B2B and B2C content contexts.
Strong written communication skills and a distinctive editorial voice, with an native ability to adapt tone and style across platforms and audiences.
Data literate and results-oriented: comfortable with analytics tools and using performance data to inform decisions.
Experience in or genuine passion for AI, web3, crypto, or emerging technology sectors is highly desirable.
improbable