To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In the last couple of years we have gone big and acquired both Carwow Leasey, a leasing broker and Autovia, creators of AutoExpress and Evo magazines, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. We also launched our successful Sell My Car business in Germany. We are continually driving to make Carwow the go-to destination for people looking to change their car.
And we’re a long way from done!
You will lead the development and delivery of Carwow’s B2B marketing strategy — creating clear, compelling narratives that resonate with partners and directly support our commercial growth. You’ll create a clear content and campaign plan, drive awareness among dealers, and bring more rigour to how we track, qualify and convert MQLs. You’ll immerse yourself in the dealer landscape and include proactive visits.
Define and lead our partner marketing strategy, aligning with business unit priorities and growth targets.
Build and execute the B2B marketing plan across multiple markets, collaborating closely with product, marketing and commercial teams.
Own multi‑channel, full‑funnel campaign planning and execution across e.g. LinkedIn, email, PR, webinars, in‑product messaging, and partner co‑marketing.
Lead go‑to‑market strategy for new products, features and commercial initiatives, ensuring alignment and clarity across teams.
Develop audience‑first campaigns shaped by market insight, performance data and strategic growth opportunities.
Own and deliver industry‑facing brand events that elevate Carwow’s reputation and thought leadership.
Partner with commercial operations and CRM teams to drive upsell, cross‑sell, nurture journeys and pipeline acceleration.
Work with analytics and commercial teams to measure and optimise campaign performance.
Line‑manage and develop a Senior B2B Marketing Executive.
5+ years’ experience in B2B marketing, ideally within tech, SaaS, marketplaces or automotive.
A strategic thinker with strong audience segmentation, messaging and positioning skills.
End‑to‑end campaign experience — from planning and creative briefing to performance optimisation.
Ability to balance brand building with growth and pipeline generation.
Confident communicator with experience working cross‑functionally with product and commercial teams.
Data‑literate, comfortable with performance metrics, and motivated by impact.
Pragmatic, collaborative and able to operate with pace in a scale‑up environment.
Strong stakeholder management, comfortable with direct feedback and navigating competing priorities.
An entrepreneurial mindset — someone who can think beyond standard B2B playbooks to reach and influence our dealer base.
People management experience - there will be one direct report.
Carwow is reshaping a traditionally fragmented industry. This role offers the chance to build something meaningful: you’ll have the autonomy to carve out your own path, innovate beyond traditional automotive marketing, and shape how thousands of dealers experience the Carwow brand.
It’s a rare opportunity to bridge strategy and execution — making an immediate commercial impact while building our next wave of growth.
30-minute virtual Introductory call with our Talent team
45-minute virtual Hiring Manager Interview
Take-home exercise, followed by a roughly 1.5-hour onsite Technical skills Interview
Virtual Values Interview with key senior stakeholders
Competitive comp package
28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
Employee-friendly share options
Pension scheme via Royal London - up to 5% company contribution
Vitality private healthcare insurance
Life Assurance - 4x annual salary
Monthly coaching sessions with Spill - our mental wellbeing partner
Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
Bubble childcare support and discounted nanny fees for little ones
'Work from abroad for a month' annual scheme
Generous learning and development budget
£500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
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