Brand Manager Digital (m/f/x)

Location: Munich

Contract: Full-time / Permanent

Reporting to: Head of Marketing

The Opportunity

As a Brand Manager Digital, you will play a pivotal role in shaping the success of our flu and travel vaccine portfolio. You will design and execute data‑driven, multi‑channel marketing strategies that deliver relevant, high‑quality content to healthcare professionals and key stakeholders. By optimizing the customer journey and ensuring seamless touchpoints, you will strengthen engagement, elevate customer experience, and contribute directly to commercial impact.

In this role, you will act as a digital and innovation ambassador—driving new ways of working, inspiring digital adoption (especially within the field force), and continuously improving execution excellence. You will work closely with cross‑functional partners to align digital initiatives with broader brand objectives while supporting the organization in building strong digital capabilities.

Your Tasks & Responsibilities:

Brand Strategy & Execution

• Develop and implement data‑driven, multi‑channel marketing strategies for vaccine brands
• Design marketing initiatives based on market dynamics, competition, and customer insights
• Optimize the customer journey by ensuring relevant and seamless interactions across all touchpoints
• Strengthen the Sales Journey by leveraging CRM data for preparation, enhancing iPad-supported conversations, enabling consent generation, and driving follow-up through approved email
• Analyze trends, customer behaviors, and performance metrics to refine brand positioning and strategic decision-making
• Ensure brand consistency and targeted, impactful messaging across all channels

Cross-Functional Collaboration & Digital Innovation

• Align brand and digital strategies with Sales, Medical, Market Access, Operations, and other key partners
• Use CRM systems, marketing automation, and analytics to optimize engagement and overall performance
• Champion digital adoption and innovative solutions, particularly within the field force
• Support the organization in expanding digital expertise and fostering a continuous improvement mindset

Compliance & Performance Monitoring

• Track and evaluate marketing initiatives to measure effectiveness and optimize future strategies
• Ensure compliance with relevant regulations (e.g., HWG, AMG, industry codes) and internal quality standards

Your Skills and Experience

• University degree in Business, Science, IT, or a related field
• 3–5 years of experience in brand management or digital marketing within the pharmaceutical/healthcare industry
• Strong knowledge of multi‑channel marketing, CRM, and data‑driven engagement strategies
• Experience collaborating with cross-functional teams and influencing key stakeholders
• A digital-first mindset with a passion for innovation, analytics, and continuous improvement

What We Offer

• A meaningful role contributing to public health by supporting vaccine awareness and accessibility
• The opportunity to shape digital transformation and drive innovative customer engagement strategies
• A collaborative, inclusive environment with strong cross‑functional partnerships
• Professional development opportunities, including digital marketing upskilling and leadership exposure
• Great compensation package and benefits such as a pension scheme, including flexible working arrangements
• A culture that values curiosity, continuous learning, and a forward‑thinking mindset

About CSL Seqirus

CSL Seqirus is part of CSL. As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. With state-of-the-art production facilities in the U.S., the U.K. and Australia, CSL Seqirus utilizes egg, cell and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries around the world.

To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.

Our Benefits

For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.

You Belong at CSL

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.

 To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging

Equal Opportunity Employer

CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.

Watch our ‘On the Front Line’ video to learn more about CSL Seqirus