Merchandising Coordinator - Licensed Brands

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

The Licensing Program Coordinator will lead a subset of our licensing business. This role is responsible for managing relationships with key licensing partners, driving sales growth, ensuring brand consistency, and enhancing customer experience across licensed product offerings. The ideal candidate has a background in product development, merchandising, and licensing operations, with a proven ability to manage cross-functional relationships and deliver measurable results.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

· Insert Essential Functions (defined as: Basic job duties that an employee must be able to perform, with or without reasonable accommodation. They are the fundamental activities that the position exists to perform.)

· Lead always-on licensing programs with external partners

· Track and manage royalty payments with finance

· Manage royalty payments vs. advances annually

· Collaborate with brand teams to review and approve product line plans

· Drive sales growth targets

· Provide partner feedback to improve customer experience

· Facilitate weekly and monthly performance check-ins with licensees

· Recommend promotional strategies to support sales and visibility

· Manage creative calendars and cross-functional communications

· Oversee sales forecasting and licensee performance scorecards

· Host quarterly business reviews and monthly brand alignment meetings

· Ensure licensing earnings accuracy in partnership with finance

· Monitor licensee websites for brand consistency and visual integrity

· Align product mix with brand goals and market trends

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

· 5+ years of experience in licensing, merchandising, brand management, or other relevant experience.

· Proven experience in managing outside providers

· Strong understanding of budgeting and financial tracking

· Proficient in Microsoft Excel and data analysis

· Experience presenting to executive-level stakeholders

· Exceptional organizational and communication skills

· Ability to manage multiple projects and stakeholders simultaneously

Preferred Qualifications:

· Experience in consumer goods or lifestyle brands

· Familiarity with eCommerce platforms and digital merchandising

· Background in creative marketing or visual merchandising

· Experience working with third-party licensees or agencies

· Strong analytical skills with a focus on performance optimization

Working Conditions:

· Hybrid, 3x in office per week

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support. 

For more information about EEO laws, - click here

Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: https://www.brunswick.com/e-verify.

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.

#Brunswick Corporation