POSITION SUMMARY:
The Hospitality Marketing Manager will work closely with the Director of Marketing to drive revenue for Johnny Morris Nature Resort properties while protecting, promoting, and enhancing the overall brand. The successful candidate will assist in the development and execution of strategic marketing plans for hospitality properties with attention to detail while driving revenue strategies.
ESSENTIAL FUNCTIONS:
- Responsible for managing resort advertising, direct marketing, online/web marketing, promotions and community partnerships.
- Work with the Public Relations Manager to coordinate specific aspects of PR, ensuring that the information and messaging about hospitality properties is in accordance with brand standards and the wishes of ownership.
- Responsible for tracking and analyzing relevant metrics and data and providing regular reports to the Department Director and Sr. Leadership.
- Oversee the production of marketing and resort collateral in accordance with brand standards.
- Responsible for all aspects of accurate budget management for advertising and promotions as instructed by the Director of Marketing.
- Be proactive in identifying ways to cross-promote hospitality brands to amplify overall amenities and experiences to maximize revenue.
- Always provide superior service to our customers (both internal and external and adhere to company service standards.
- Partner with the Marketing Department to create and deliver successful marketing collateral and campaigns.
- Develop and maintain good working relationships with local CVB and Chamber of Commerce partners.
- Must be solutions-oriented and approach challenges with a problem-solving mindset.
- Other duties within scope of position as assigned.
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Bachelor's Degree
- Degree with an emphasis in Marketing preferred and given additional consideration
- 4+ years of experience leading marketing efforts preferred
KNOWLEDGE, SKILLS, AND ABILITY:
- Working knowledge of Microsoft Office and Adobe Creative Cloud applications.
- Ability to organize and manage multiple priorities.
- Excellent interpersonal and communications skills.
- Analytical skills required.
- Ability to perform as a strong team player at both a local and corporate level.
- Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems.
- Intermediate Computer Skills - Using basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). The ability to quickly master new software.
- Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Originality - The ability to come up with unusual or clever ideas about products, services or situations, or to develop creative ways to solve a problem.
- Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
- Writing - Communicating effectively in writing as appropriate for the needs of the audience.
TRAVEL REQUIREMENTS:
PHYSICAL REQUIREMENTS:
Regularly walks, sits, stands, and does computer work.
Seldom/never lifts up to 50 lbs.
INDEPENDENT JUDGEMENT:
Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
Big Cypress Lodge