Director, Product Marketing

Job Title:Director of Product Marketing, North America

Department:Marketing

About Acrisure 

A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringingcutting-edgetechnology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage servicesand more.  

In the last twelve years, Acrisure has grown in revenue from $38 million to almost$5 billionand employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.

Job Summary

Acrisure is seeking a Director of Product Marketing to define and lead the product narrative that connects Acrisure’s growing portfolio across risk, workforce, and technology solutions to clear market value for priority buyers.

This leader will own market segmentation, positioning, messaging architecture, and competitive strategy, ensuring that Acrisure’s offerings are clearly differentiated and aligned to priority buyers and growth segments. The Director will partner closely with Product, Sales, GTM Strategy, Sales Enablement, and Field Marketing to translate complex capabilities into compelling value propositions that guide how we build, message, and bring solutions to market.

As Acrisure evolves into a multi-solution fintech platform, Product Marketing will play a critical role in clarifying the portfolio narrative, informing product and GTM strategy through market insight, and ensuring the organization tells a consistent and differentiated story across solutions, industries, and client segments.

Responsibilities:

• Own Market Segmentation, ICP Definition & Buyer Insights:Define priority customer segments, ICPs, and buyer personas across Acrisure’s target markets. Develop a deep understanding of buyer needs, decision drivers, and industry dynamics to inform messaging, product strategy, and go-to-market priorities.

• Lead Positioning & Messaging Architecture:Develop clear, differentiated positioning and value propositions for Acrisure’s portfolio of solutions.Build the messaging architecture that articulates how Acrisure solves client problems across insurance, payroll, and fintech services, ensuring consistency across marketing, sales, and client-facing experiences.

• Define the Product & Platform Narrative:Translate complex solutions into simple, compelling narratives that resonate with priority buyers. Establish how individual products connectintobroader solution stories and the overall Acrisure platform vision.

• Drive Competitive Intelligence & Market Strategy:Monitorthe competitive landscape, emerging industry trends, and adjacent fintech innovations. Deliver insights that inform product strategy, differentiation, and GTM priorities across Acrisure’s solutions portfolio.

• Shape Product Strategy Through Market Insight:Serve as the voice of the customer by translating market research, client feedback, and field insights into actionable inputs for Product and leadership. Help influence roadmap priorities and packaging decisions to better align with market needs.

• Partner with GTM Strategy to Enable Commercial Activation:Provide the foundational inputs—segmentation, messaging, buyer insight, and solution narratives—that power GTM strategy, sales plays, campaigns, and launches. Collaborate closely with GTM Strategy, Sales Enablement, and Field Marketing to ensure activationremainsaligned to the core narrative.

• Build and Scale the Product Marketing Function:Establishthe Product Marketing operating model, frameworks, and team structurerequiredto support Acrisure’s multi-solution growth strategy. Create scalable processes for messaging development, competitive insight, and product narrative evolution.

• Operate as a Strategic Cross-Functional Leader:Act as the connective tissue between Product, Marketing, Sales, and Revenue leadership. Provide strategic clarity on how Acrisure’s solutions should be positioned and communicated in the market.

Required Qualifications:

• Strong strategic product marketer with experience translating complex products into clear positioning, messaging, and differentiated value propositions.

• Proven ability to synthesize market research, customer insight, and competitive intelligence into actionableproductand go-to-market strategy.

• Exceptional storyteller and communicator capable of influencing executives and aligning cross-functional teams across Product, Sales, and Marketing.

• Deep understanding of modern B2B go-to-market models and how segmentation, messaging, and positioning drive revenue growth.

• Experience leading or scaling product marketing capabilities or cross-functional initiatives in fast-moving, ambiguous environments.

• Strong business acumen with a data-informed approach to decision making.

• Background in B2B Insurance, SaaS, enterprise software, or other complex or regulated industries preferred.

Education and Experience:

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBAa plus).

• 10+ years of experience in Product Marketing, Market Strategy, or related roles within complex B2B or multi-product environments.

• Experience building or scaling product marketing capabilities in high-growth organizations.

• Experience working closely with Product and Revenue teams to shape positioning, messaging, and solution strategy.

• Background in fintech, insurance, financial services, or other complex services industries is a plus but notrequired.

Why this Role Matters

Product Marketing ensures that Acrisure’s innovation translates into market understanding and revenue growth. This role defines the narratives, insights, and strategic clarity that enable the organization to bring its expanding portfolio of solutions to market with confidence, consistency, and impact.