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Job Description:
About 3M Home Water Solutions
At 3M, we apply science in collaborative ways to improve lives and create whatâs next. Our Home Water Solutions portfolio includes fully automatic water softeners, whole-house water filters, water treatment systems, and advanced drinking water systems. We help households safeguard water quality and protect appliances, delivering trust in every dropâfrom entry to point of use.
Role Summary
The Area Sales Executive will drive sales growth for 3M Home Water Solutions in the assigned Gujarat territory. This role involves managing distributor relationships, expanding channel presence, driving secondary sales, ensuring financial hygiene, and executing BTL and community engagement activities to achieve business objectives.
Key Responsibilities
Sales & Channel Management
- Achieve overall sales targets for the assigned territory (primary & secondary).
- Build and maintain strong relationships with existing distributors to ensure alignment with 3M business goals.
- Identify, recruit, and onboard high-potential new distribution partners to expand market reach.
- Train distributor sales teams on product features, value propositions, and sales tools.
- Collaborate with marketing and service teams to support business priorities.
Sales Operations & Secondary Sales
- Drive secondary sales by implementing and supervising frontline sales infrastructure.
- Ensure smooth product movement from distributors to end customers through sell-out initiatives.
- Manage Accounts Receivable (AR), ensuring timely collections and adherence to financial hygiene norms.
- Build accurate monthly/quarterly/annual forecasts and Operational Plans using data-driven insights.
- Execute category-wise strategies to meet individual product line growth targets.
- Maintain a healthy opportunity pipeline on Salesforce (SFDC), from lead generation to closure.
Market Development
- Plan and execute BTL activities, including demand generation programs, merchandising, and in-store visibility.
- Drive community and institutional sales by engaging RWAs, housing societies, builders, and institutional buyers.
- Penetrate retail segments such as kitchen and bath dealers and influence key opinion leaders (architects, interior designers, MEP consultants, etc.).
Required Skills
- Strong technical understanding of water treatment or home appliance systems
- Good communication & interpersonal skills
- Results-oriented and self-driven
- Strong channel management & sales operations capability
- Experience with pipeline management and CRM tools (preferably SFDC)
Preferred Skills
- Experience managing key accounts
- Distributor onboarding & capability-building
- Ability to lead cross-functional initiatives
- Analytical mindset with data-driven decision-making
Education Qualifications
- Graduate (Any discipline)
Preferred: MBA in Sales, Marketing, or relevant field
Experience Required
5â10 years of experience in:
- Consumer appliances
- Consumer durables
- Water treatment industry
- Sanitaryware
- QSR / Food Service equipment segment
- Or similar category with field sales & channel management
Key Competencies
- Customer orientation
- Negotiation & influencing skills
- Planning & execution excellence
- Relationship management
- Territory management
- Problem-solving & analytical thinking
Industry Background
Candidates from Water Purification Systems, Water Treatment, Consumer Durables, Sanitaryware, Home Appliances, or Building Materials sectors preferred.
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