Sift is building the infrastructure that modern engineering teams rely on to design, test, and operate complex machines.
Our platform provides real-time observability for high-frequency telemetry, enabling engineers to debug complex systems faster, identify failures earlier, and operate safely in environments where reliability is mission-critical.
Sift was founded by engineers who worked on some of the most ambitious aerospace programs in history — including Dragon, Falcon, Starlink, and Starship at SpaceX. Those programs exposed the limits of existing tools for telemetry analysis, system debugging, and mission-critical validation. Sift was built to solve those challenges and is now supporting teams building advanced systems across aerospace, defense, robotics, energy, and industrial manufacturing.
We are expanding our go-to-market presence across Europe and are hiring an Account Executive based in London to help build and grow Sift’s customer base in the region.
This role is ideal for an experienced sales professional proficient in highly technical sales, familiarity with the European hardware / defense landscape, and interest in kickstarting a new sales region for a high growth startup.
As an Account Executive at Sift, you will own complex sales cycles with engineering and technical teams building some of the most advanced systems in the world.
You will work closely with the existing sales and technical teams to identify new opportunities, guide customers through technical evaluations, and close deals that deliver measurable engineering value.
This role involves working with technical stakeholders such as engineering leaders, systems engineers, and program managers, while also aligning executive buyers around commercial outcomes.
The role is based in London, with travel across Europe for customer meetings, industry events, and technical evaluations when required.
Drive New Customer Acquisition
Identify and develop new opportunities with engineering-driven organisations across Europe
Prospect into target accounts and build relationships with technical and executive stakeholders
Develop account strategies and manage a pipeline of qualified opportunities
Run Technical Sales Cycles
Lead discovery conversations to understand system architecture, telemetry workflows, and engineering challenges
Partner with solutions engineering and product teams to guide technical evaluations and pilots
Define success criteria and drive evaluations toward clear business outcomes
Close High-Value Deals
Manage opportunities from initial conversation through contract signature
Align technical validation with commercial decision-making
Navigate procurement, legal, and security processes typical in enterprise and government-adjacent environments
Collaborate Cross-Functionally
Work closely with Solutions Engineering, Product, and Customer Success teams
Share insights from the field to improve product positioning and sales strategy
Help Develop Sift’s European Playbook
Be the lead point of contact for Sift in the EMEA market
Work with leadership to identify the best expansion strategy for the team
Help interview and hire as the team expands
Maintain Forecast Accuracy
Maintain disciplined pipeline management and forecasting
Clearly communicate deal progress, risks, and next steps to leadership
Experience selling a highly technical product to advanced engineering teams
Exposure to complex enterprise sales cycles
Opportunity to help shape the European go-to-market strategy for a fast-growing deep-tech company
Close mentorship from experienced enterprise sellers and technical teams
Exposure to customers building cutting-edge systems in aerospace, defense, robotics, and industrial technology
Is based in London or able to work from London
Has 6-10+ years of experience in a quota-carrying sales role
Has experience selling technical or complex products (SaaS, engineering software, or infrastructure platforms) in complex organizations
Is comfortable engaging technical stakeholders such as engineers and architects
Demonstrates strong curiosity and the ability to learn complex technical concepts quickly
Has a track record of meeting or exceeding revenue targets
Communicates clearly and confidently with both technical and executive audiences
Thrives in early-stage environments where processes are still evolving
Is highly motivated and willing to invest the effort required to succeed in complex enterprise sales
Location: This role is based onsite in London, United Kingdom and will require travel and work within the EU.
Compensation: Base salary £75,000–£110,000 (GBP) per year, plus commission, equity, and benefits.
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