Introduction to Demandbase:
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
About the Role:
As the Senior Internal Events Manager at Demandbase, you will lead our internal events strategy and execution – delivering high-impact, high-quality in-person and hybrid experiences that bring our culture, values, and business priorities to life. Reporting to the Head of Communications & Employee Experience and partnering closely with key leaders and stakeholders, you will plan and execute some of our most visible and meaningful moments, including our annual Revenue Kickoff (RKO), leadership meetings, company All Hands, team offsites, holiday celebrations, and other events that engage, align, and inspire our teams.
You will establish a consistent framework and approach to internal event planning aligned with our company priorities, strategic messaging, and the employee experience we aim to create. You’ll act as a strategic partner to event owners and executive stakeholders, collaborating early to shape objectives, content direction, and outcomes.
While the primary focus of this role is internal events, you will naturally collaborate with our Workplace leader on experiences that take place within our offices, such as team onsites, leadership meetings, and company celebrations. At times, and as needed, you may also provide operational support to help ensure a smooth in-office experience during high-demand periods. You may also be called upon to collaborate with our external events team to support internal team enablement for teams participating in external or third-party events, ensuring consistency with internal standards and priorities.
Responsibilities:
Internal Events Strategy & Execution
Partner with key business stakeholders to lead the end-to-end strategy, planning, and execution of internal events, including:
Significant companywide meetings (e.g., Revenue Kickoff (RKO), All Hands, President’s Club)
Leadership meetings and team offsites
Team-building and culture events (e.g., holiday celebrations)
Build and maintain a scalable internal events framework that aligns with Demandbase’s business priorities, reinforces strategic messaging, and reflects our culture and values.
Serve as a strategic partner to executive sponsors and program owners, leading structured alignment on event objectives, audience, content themes, messaging, and success criteria.
Event Planning & Production
Own comprehensive event planning and production, including development of detailed workback plans, timelines, and budgets (in partnership with Finance).
Oversee all event logistics and production elements, including venue sourcing, travel and hotel blocks, catering, AV, staffing, entertainment, branded materials, and onsite production.
Manage vendor sourcing and RFP processes, negotiating contracts and mitigating risk in partnership with Procurement and Legal.
Own event registration and communication logistics, including management of the Splash platform for invitations, event websites, RSVPs, and attendance tracking.
Oversee the production of printed and physical materials (e.g., signage, name badges, giveaways), ensuring brand consistency and attention to detail.
Lead onsite execution to ensure a polished, seamless experience, serving as the primary point of coordination for vendors and internal stakeholders.
Cross-Functional Collaboration
Collaborate closely with leaders across Sales, Marketing, Product, Finance, People, and Communications to align on event goals, expectations, content direction, and budget.
Partner with Marketing, Brand, and Communications teams to ensure alignment on messaging, narrative, and visual identity across internal events.
Collaborate with Finance and Procurement on event-related tools, processes, and systems to drive operational efficiency and fiscal discipline.
When needed, support enablement and alignment for teams participating in external or third-party events (e.g., speakers at conferences or user summits, sales teams attending trade shows), ensuring alignment with internal priorities and standards.
Budgeting & Reporting
In partnership with Finance and event owners, oversee internal event budgets from forecasting and vendor negotiations through reconciliation.
Define success metrics for internal events, leveraging feedback, engagement data, and qualitative insights to continuously improve impact and effectiveness.
Regularly report event outcomes to senior stakeholders, including recommendations for improvement and future planning.
Experience Design & Innovation
Design thoughtful, inclusive, and engaging experiences that achieve business goals while reinforcing Demandbase’s culture and employee experience.
Stay current on event trends, formats, tools, and technologies to enhance in-person, hybrid, and virtual experiences.
Elevate attendee experience through intentional design, seamless logistics, and well-executed moments that reflect care and expertise.
Workplace & In-Office Experience Support
Partner closely with the Workplace leader on in-office experiences related to internal events (e.g., team onsites, leadership meetings, holiday celebrations).
As needed, provide operational support to ensure a smooth in-office experience during periods of high demand (e.g., hosting internal visitors, supporting onsite logistics), while maintaining primary focus on internal events.
Qualifications
7+ years of experience leading internal event programs in fast-paced, growth-oriented organizations
Proven track record managing strategic, high-visibility, companywide events with executive-level stakeholders
Able to translate complex business objectives and stakeholder needs into memorable, well-executed experiences that achieve clear outcomes
Comfortable operating at both the strategic and executional level – from shaping event strategy and content to hands-on, onsite execution
Exceptional project management, organization, and communication skills, with the ability to manage multiple complex initiatives simultaneously
Demonstrated ability to prioritize effectively, exercise sound judgment, and adapt in a dynamic, fast-changing environment
Strong creative instincts paired with a highly detail-oriented mindset
Experience owning and managing event budgets, vendor relationships, and contract negotiations
Able to remain calm under pressure and lead complex programs with cross-functional inputs
Familiarity with event, registration, and collaboration tools (e.g., CVENT, Splash, Zoom Events, Google Workspace)
Able to leverage metrics and qualitative feedback to assess event effectiveness and drive continuous improvement
Proven ability to influence senior leaders and cross-functional partners without direct authority
CMP or CSEP certification a plus
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