Introduction to Demandbase:
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
About the Role:
We’re looking for a Manager, Creative Services to lead Demandbase’s creative vision across brand, campaigns, content, and go-to-market moments. This role sits at the center of how our story shows up in the world — translating strategy, narrative, and AI innovation into bold, clear, high-impact creative that moves the market and drives pipeline.
You’ll be responsible for building and running a modern, in-house creative engine that blends AI-powered workflows with human-led creative excellence. From concept to execution, you’ll ensure everything we ship is on-brand, on-strategy, and outcome-driven — helping Demandbase shift perception, stand out in the category, and accelerate growth.
This is a highly collaborative leadership role, partnering closely with Brand, Content, Product Marketing, Growth, and Revenue teams.
Responsibilities
Creative Vision & Brand Expression
Own and evolve Demandbase’s creative expression across all channels: web, campaigns, product launches, content, social, events, and sales enablement
Translate our AI narrative and brand strategy into compelling visual and storytelling systems
Ensure consistency, quality, and differentiation across every customer and market touchpoint
Push the brand forward — balancing polish with boldness and speed
AI-Powered Creative Studio
Build and lead a modern creative studio using AI + human-in-the-loop workflows to increase speed, scale, and experimentation
Identify where AI can enhance ideation, design, production, and iteration — without compromising creative quality
Establish repeatable systems, templates, and toolkits that enable high-volume, high-impact output
Continuously optimize creative workflows to reduce friction and accelerate time-to-market
Campaigns, Content & GTM Execution
Lead creative development for major brand campaigns, product launches, and GTM moments
Partner with Content and Product Marketing to bring thought leadership, category narratives, and outcomes-based storytelling to life
Support Growth, Field, Partner, and Sales teams with creative that drives engagement, pipeline, and bookings
Elevate executive and company storytelling through visuals, presentations, and signature assets
Team Leadership & Collaboration
Lead and mentor designers, producers, and creative partners (internal and external)
Act as a strategic creative partner to stakeholders across Marketing, Product, and Revenue
Set clear creative standards, feedback loops, and decision-making frameworks
Balance hands-on creative leadership with scalable execution
Qualifications
8+ years of experience in creative leadership roles, ideally in B2B or enterprise SaaS
Proven experience leading brand evolution or repositioning efforts
Strong background in campaign development, visual systems, and storytelling
Hands-on experience experimenting with AI tools in creative workflows
Ability to connect creative decisions to business impact (pipeline, conversion, influence)
Exceptional taste, high standards, and the ability to move fast without sacrificing quality
Comfortable collaborating with senior leaders and influencing without authority
Benefits
Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.
Our Commitment to Diversity, Equity, and Inclusion at Demandbase
At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.
Unsolicited Submissions
At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.
demandbase