We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.
With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.
Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.
But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.
This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.
Drive the strategic development and growth of Addi's lending product portfolio by launching new products and scaling existing offerings like Bill Pay and Cash Advance, while acting as a cross-functional bridge to ensure seamless execution that delivers measurable business impact and democratizes financial access for underserved consumers in Latin America.
Launch New Lending Products: Successfully lead the end-to-end development and launch of a new lending product (e.g., secured credit), achieving defined target adoption and revenue metrics.
Accelerate Existing Portfolio Growth: Drive a measurable increase in active users or transaction volume for Bill Pay and Cash Advance through targeted growth initiatives.
Establish Cross-Functional Excellence: Form and lead working groups across Engineering, Risk, Finance, Ops, and Legal, delivering all roadmap initiatives on schedule with zero major de-prioritizations caused by team misalignment.
Validate Product-Market Fit: Conduct rigorous customer discovery sessions and translate those insights into clear requirements and go-to-market strategies for new concepts.
Develop Internal Talent: Actively mentor 2–3 junior team members (PMs or analysts), leading to increased ownership and capability building within the Product department.
Enable Data-Driven Decisions: Implement comprehensive performance dashboards for all owned products, providing leadership with actionable insights on product health and growth opportunities
Proven Experience in Strategic Product Leadership in lending contexts.
7-10+ years of experience in product management, with a minimum of 4 years in financial services, fintech, or lending-related products.
Proven track record of launching and scaling 0→1 products in regulated environments.
Experience working with credit economics, risk models, and regulatory compliance in a lending context.
Demonstrated ability to drive product growth initiatives with measurable business impact (GMV, revenue, user acquisition).
Translates complex business goals into prioritized backlogs and clear roadmaps.
Demonstrates a deep understanding of lending constructs, including revolving credit and installment loans.
Scales products from scratch within highly regulated environments.
Works directly with credit economics, risk models, and regulatory compliance to drive sound financial decision-making.
Fluent in Spanish & English - both verbal and written communications
Demonstrates Ability for Cross-Functional Influence
Builds consensus among diverse stakeholders such as Legal, Finance, and Risk without direct authority.
Facilitates cross-functional influence through full professional fluency in both Spanish and English, ensuring seamless global collaboration.
Communicates effectively with senior leadership and the C-team to align on resource allocation.
Acts as a strategic bridge between Lending leadership and execution teams to align resource allocation.
Possesses Strong Execution & Ownership
Operates independently as a self-starter in fast-paced, often ambiguous environments.
Drives initiatives that result in significant increases in GMV, revenue, and user acquisition.
Maintains a high bias for action while ensuring the quality and detail of the final product.
Fosters a culture of ownership and accountability across the engineering and business squads.
Has Solid Expertise in Analytical Rigor
Utilizes data analysis, credit metrics, and funnel optimization to drive informed product decisions.
Employs A/B testing and iterative experimentation to improve product performance.
Track Record of Mentorship & Leadership
Fosters a culture of accountability and continuous improvement across disciplines.
Guides junior team members through knowledge sharing and professional development.
Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner
Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.
Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in
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