1Password is growing faster than ever. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing and the Utah Mammoth.
About 1Password
At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.
If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.
We’re looking for a Senior Alliances Marketing Manager to lead marketing strategy and execution for our most strategic technology alliances — with a primary focus on AWS and key ecosystem partners.
In this role, you will develop and execute joint go-to-market plans that accelerate awareness, pipeline, and revenue through strategic alliance partnerships. You’ll work cross-functionally with Partner Marketing, Alliances, Sales, Product Marketing, Field Marketing, and Demand Generation to bring integrated campaigns to life across global markets.
This is a highly collaborative, strategic role that requires strong partner engagement, program management, and measurable impact.
This is a remote opportunity within Canada and the US.
What you will be doing:
Own the global marketing strategy and joint go-to-market planning for AWS and priority technology alliance partners
Build and execute integrated co-marketing campaigns including digital programs, events, content, webinars, marketplace initiatives, and field activation
Partner closely with AWS Alliance Managers and partner marketing counterparts to align on shared growth objectives
Drive measurable pipeline and revenue contribution through partner-sourced and partner-influenced initiatives
Manage AWS Marketplace marketing initiatives, including co-sell readiness, campaign development, and performance tracking
Develop joint messaging and value propositions in partnership with Product Marketing
Enable Sales and Field teams with partner-focused assets, campaigns, and activation toolkits
Track, report, and communicate performance metrics, pipeline impact, and ROI to stakeholders and executive leadership
Manage co-marketing budgets and MDF funds to maximize return on investment
Identify new opportunities within the AWS ecosystem (e.g., ISVs, marketplace promotions, industry campaigns) to expand reach and impact
What we are looking for:
6+ years of experience in B2B marketing, with at least 3+ years focused on partner or alliance marketing
Proven experience working with AWS and/or hyperscaler ecosystems
Strong understanding of cloud marketplaces, co-sell programs, and ecosystem GTM motions
Demonstrated ability to drive measurable pipeline and revenue impact
Experience building and executing integrated marketing campaigns across digital and field channels
Strong cross-functional collaboration skills with Sales, Product Marketing, Demand Gen, and Alliances
Excellent project management and stakeholder management capabilities
Analytical mindset with experience tracking campaign performance and optimizing based on data
Exceptional written and verbal communication skills
Experience in cybersecurity or SaaS
Familiarity with AWS Partner Network (APN) programs and funding mechanisms
Experience managing global or multi-region campaigns
How you will measure success:
Pipeline and revenue contribution from AWS and alliance marketing programs
Growth in marketplace-influenced revenue
Joint campaign execution and performance metrics
Increased field engagement and partner co-sell activation
AWS MDF utilization
USA-based roles only: The annual base salary for this role is between $133,000 USD and $193,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The annual base salary for this role is between $117,000 CAD and $170,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
This posting is for an existing vacancy.
Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.
You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.
How we work with AI
We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.
This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process.
Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.
What we offer
We believe in working hard, and re
1password
https://1password.com