At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.
We are looking for a Field Marketing Manager to help us build and own Webflow's field marketing presence across Europe - creating the programs, relationships, and a regional playbook that will fuel our next phase of growth.
This is a rare opportunity to be the person who builds Webflow's field marketing motion in EMEA from the ground up. You won't be inheriting a playbook — you'll be helping to author it. As our first field marketing hire in the region, you'll have the ownership, resources, and support of a talented North America-based events team behind you, a London-based cross-functional sales and marketing team beside you, and you’ll operate with the autonomy and entrepreneurial energy that comes with being boots on the ground in a high-growth market.
About the role:
- Location: London, UK (Hybrid)
- 2-3 days per week in-office
- Full-time
- Permanent
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. The specific base pay within this range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Application Information:
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
- This posting is for a new position
- Reporting to the Manager, Field Marketing
As a Field Marketing Manager, EMEA, you'll...
- Own the strategy, planning, and execution of Webflow's EMEA field marketing programs — including third-party sponsorships, executive dinners, roadshows, and partner events — while contributing to select global programs and initiatives
- Build and execute account-based marketing (ABM) plans in close partnership with the EMEA sales team, ensuring field programs are directly mapped to pipeline goals and top-account engagement
- Develop and maintain strong working relationships with EMEA sales leadership, acting as the connective tissue between field marketing activity and revenue outcomes in the region
- Manage program budgets end-to-end — building forecasts, tracking spend, and consistently delivering programs on or under budget without sacrificing quality
- Work cross-functionally with agencies, vendors, and contractors to bring events and programs to life, serving as the primary point of accountability for EMEA event quality and experience
- Track, measure, and report on field marketing performance across the region — including pipeline contribution, event ROI, and account engagement — and use those insights to continuously sharpen the regional strategy
- Help shape the global field marketing playbook by bringing EMEA learnings, market nuance, and regional best practices back to the broader team
About you:
Requirements:
- 5+ years of field marketing experience with direct ownership of EMEA programs, campaigns, and events
- Degree in Marketing, Communications, Business, or a related field or equivalent professional experience
- Demonstrated experience executing a range of field marketing formats sponsorships, executive dinners, roadshows, partner events, and ABM programs — across multiple EMEA markets
- Proficiency in Salesforce and Marketo; experience with Bizzabo or a comparable event management platform
- Ability and genuine enthusiasm for international travel, with availability to support 20+ events per year across the EMEA region
- Business-level fluency in English; additional European language skills are a plus
You'll thrive as a Field Marketing Manager, EMEA if you:
- Are energized by building — you see an undefined market presence not as a lack of infrastructure, but as an opportunity to create something that lasts
- Operate with high autonomy — you're comfortable making decisions without a full playbook, and you know how to escalate what matters while moving forward on everything else
- Think in pipeline, not just programs — you connect field activity to revenue outcomes and hold yourself accountable to both
- Are a natural collaborator who knows how to work across time zones, cultures, and functions — rallying sales, partners, and a remote team around a shared goal
- Bring equal parts strategic thinking and operational excellence — you can zoom out to set a regional approach and zoom back in to make sure the signage is right at an event in Amsterdam
- Have genuine fluency in the mid-market and enterprise landscape, particularly when it comes to engaging heads of marketing and agency decision-makers
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
Our Core Behaviors:
- Build lasting customer trust. We build trust by taking action that puts customer trust first.
- Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
- Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
- Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
Benefits
- Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
- Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
- Wellness for the whole you. Access to mental health resources, therapy and coaching.
- Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
- Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Be you, with us
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair