The Marketing Manager supports the execution and delivery of the Consumer Marketing, Innovation, and Marketing Services agenda for the market.
This role is responsible for translating strategic priorities into high-quality, integrated marketing initiatives that drive brand growth, consumer engagement, and measurable business results.
Working closely with the Marketing Leader, the Marketing Manager plays a critical role in operationalizing strategy, leading execution excellence across core marketing, innovation (including social and gaming ecosystems), and marketing services initiatives with clients and partners. The role balances strong hands-on execution with analytical rigor, ensuring marketing investments are optimized, performance is tracked, and initiatives deliver against defined KPIs.
Operating in a highly matrixed and cross-functional environment, this role requires strong collaboration, influence, and stakeholder management skills, partnering closely with sales, product, analytics, finance, regional marketing hubs, and external agencies. The Marketing Manager is also accountable for ensuring compliance with brand standards, internal controls, and governance processes, while continuously innovating to keep the brand relevant, consumer-centric, and culturally connected in the local market.