Visa鈥檚 Digital Experience & Capabilities team is seeking a high鈥慽mpact Senior Manager to lead the day鈥憈o鈥慸ay operations of our web analytics, A/B testing, and personalization programs. This role will be responsible to deliver impactful insights, actionable dashboards, and AI-powered self-service analytics capabilities to drive business growth across Visa鈥檚 digital experience platforms.
The ideal candidate combines hands鈥憃n expertise, strong communication skills, and a bias for action. They thrive in fast鈥憁oving environments, are proactive in identifying insights and opportunities, and can translate complex data into clear narratives for stakeholders. While not an engineer, this role partners closely with onshore and offshore technical teams on tagging, data quality, and platform configuration.
Key Responsibilities:
Web Analytics Operations
- Lead day鈥憈o鈥慸ay analytics operations for Visa.com and other owned digital properties, ensuring high data accuracy and reliability.
- Oversee tagging, data layer requirements, and platform governance in collaboration with engineering teams.
- Manage and optimize analytics tools including Google Analytics, Tealium, ContentSquare, and similar solutions.
Experimentation & A/B Testing
- Own end鈥憈o鈥慹nd execution of the experimentation program, including test design, setup, QA, launch, and post鈥憈est analysis.
- Operate platforms such as Optimizely (or similar) to run A/B, multivariate, and rules鈥慴ased personalization tests.
- Maintain a fast and consistent test velocity in support of DXC objectives (100+ tests/year) .
Personalization
- Develop and operationalize personalization experiences across Visa.com using audience data, behavioral signals, and platform capabilities.
- Partner with Marketing, UX, and Product teams to design meaningful, measurable personalized experiences that improve engagement and conversion.
Dashboarding & Insight Delivery
- Build and maintain dashboards in Looker Studio, or similar visualization tools.
- Deliver proactive insights and recommendations for Marketing, Product, and leadership stakeholders.
Team Leadership & Talent Development
- Manage, coach, and develop one direct report providing clear goals, ongoing feedback, and professional growth opportunities.
- Coordinate a small offshore team providing timely prioritization, dynamic feedback, and business context.
GenAI & Emerging Capabilities
- Contribute to Visa鈥檚 strategy of leveraging AI to scale content, insights, and personalization, aligning with DXC鈥檚 AI transformation initiatives.
- Identify applications of GenAI and AI鈥憄owered analytics that can improve team efficiency and insight generation.
Continuous Improvement
- Champion best practices in tagging, analytics QA, experiment design, and personalization strategy.
- Stay current with industry trends, tool evolution, and emerging measurement approaches.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Work Authorization: Permanent Authorization to work in the U.S. is a precondition of employment for this position. Visa will not sponsor applicants for work visas in connection with this position.