Manager, Social and Content Insights & Analytics

As a Manager of Social and Content Insights & Analytics at Visa, you will play an important role in shaping our approach to social media measurement and content strategy. Working closely with the Content Development and Distribution team, you will help ensure Visa’s presence across social platforms and deepen engagement with priority communities. Your work will focus on identifying and targeting key audience segments, supporting real-time optimization, and driving actionable insights to amplify content with the highest cultural momentum. You will collaborate with internal teams, agency partners, and social channels to leverage analytics and develop innovative strategies that align with brand and business objectives. This position requires curiosity, creativity, and analytical expertise to bridge technical analysis and business decision-making, ensuring Visa remains at the forefront of social innovation and engagement.

Key Responsibilities

• Support the measurement framework for Visa’s content engine and calendar, including initiatives across social and creator-led content.
• Assist in recommending tools and analytics to measure social’s impact on brand outcomes.
• Contribute to defining strategic audiences and creating impactful sub-cohort groups for messaging.
• Collaborate with global, regional, and local teams to ensure unified results and shared learnings.
• Work with Marketing analytics and data practice teams to leverage tech platforms for enhanced analytics.
• Assist in developing new data and analytics agency partnerships for consistent content and community presence.
• Advocate for testing innovative approaches and alternative data sources.
• Support integrated channel strategies and understand testing tools for each platform.
• Partner to measure and execute social content connected to global campaigns and real-time event activations.
• Contribute to analytics supporting organic, paid, and combined social content strategies.
• Feed learnings into the insights engine to activate timely trends and drive social innovation.
• Participate in Visa’s entry into emerging social channels and synthesize findings and recommendations.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Work Authorization: Permanent Authorization to work in the U.S. is a precondition of employment for this position. Visa will not sponsor applicants for work visas in connection with this position.