Visa Commercial Solutions is seeking an accomplished and forward-thinking Senior Manager, B2B Segment Growth Marketing for LMM (Large and Medium Market) Issuers. This high-impact role will lead strategic marketing efforts to drive LMM growth and deliver results-oriented programs that strengthen Visa’s market leadership in commercial payments.
You will leverage your B2B marketing expertise to champion demand generation and account-based marketing (ABM) strategies, ensuring world-class execution of commercial initiatives that elevate the Visa brand and deliver measurable business outcomes.
Reporting to the VP of Visa Commercial Solutions Marketing, this role is a strategic driver of growth initiatives for LMM Issuers in North America. You will be a key ally to Visa’s Sales, Commercial, and Marketing organizations, working closely with regional leads, product managers, and account management teams to develop and deliver innovative programs and content that drive demand and adoption of Visa’s commercial solutions.
Responsibilities:
- Drive Revenue Goals: Develop and execute strategies to achieve and exceed marketing-generated and marketing-influenced Average Annual Net Revenue (AANR) targets.
- Account-Based Marketing (ABM): Design and implement ABM set-play programs targeting must-win, must-retain, and must-convert accounts. Partner with sales and product teams to turn AANR into realized revenue.
- Marketing Campaign Effectiveness: Develop, execute, and continuously optimize regional marketing campaigns to maximize engagement, lead generation, and revenue impact. Leverage performance data and market insights to refine strategies, improve ROI, and ensure measurable outcomes across the LMM Issuer segment.
- Performance Reporting: Create and manage robust reporting mechanisms to measure marketing effectiveness, optimize campaigns, and inform leadership decisions with actionable insights.
- Case Studies & Success Stories: Accelerate the development and deployment of high-impact case studies, ensuring a consistent and compelling approach to showcasing client success.
- Thought Leadership: Drive initiatives that position Visa as an industry leader in commercial payments, collaborating with stakeholders to highlight expertise and innovation.
- Event Program Management: Lead participation in priority industry events, ensuring cohesive brand messaging and maximum engagement with target audiences.
- Collaboration & Stakeholder Management: Build strong partnerships with sales, product, global marketing, and external agencies to ensure seamless execution of regional strategies.
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
Work Authorization: Permanent Authorization to work in the U.S. is a precondition of employment for this position. Visa will not sponsor applicants for work visas in connection with this position.