As the Senior Marketing Manager for Developer Marketing, you will play a pivotal role in shaping how Visa connects with the technical community that builds the future of payments. You will be the champion for the developer audience, driving the strategy to engage, educate, and empower developers to build with Visa’s suite of APIs and solutions.
In this role, you will bridge the gap between technical innovation and market adoption. You will collaborate deeply with product teams, wider marketing teams and the research and insights group to translate complex technical capabilities into compelling narratives. Your work will directly influence the growth of our developer ecosystem, ensuring that Visa remains the top choice for developers integrating payment solutions.
Key Responsibilities:
- Build and execute the marketing plan for developers: Design and lead comprehensive go-to-market strategies specifically tailored to the developer persona, ensuring alignment with Visa’s broader business objectives.
- Manage content strategy and calendar: act as the editor-in-chief for developer communications, coordinating editorial themes, and curating high-quality materials from varying sources and cross-functional teams to maintain a consistent and authoritative voice.
- Develop high-quality, developer-facing content: Craft and oversee the creation of technical blog posts, integration guides, tutorials, case studies, and social media assets that grow awareness, engagement, and adoption of our solutions.
- Oversee and manage creative agencies: Direct external partners and agencies in campaign production and digital content creation, ensuring all output meets Visa’s high brand standards and resonates with a technical audience.
- Engage the developer community: Leverage online forums, webinars, hackathons, and meetups to build a vibrant, engaged developer community, fostering two-way conversation and advocacy.
- Measure and optimize impact: Define success metrics for campaigns, rigorously track performance against KPIs, and iterate strategies based on feedback and data to maximize developer engagement.
- Advocate for developers: Understand industry trends and competitor offerings to advocate for best practices to documentation, onboarding flows, and sandboxes.
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
Work Authorization: Permanent Authorization to work in the U.S. is a precondition of employment for this position. Visa will not sponsor applicants for work visas in connection with this position.